What are the responsibilities and job description for the Go-to-Market (GTM) Operations position at Adaptive Security?
About Adaptive Security
Adaptive is a cybersecurity startup on a mission to stop AI-powered cyberattacks. In December 2025, the company announced an $81M Series B led by NVIDIA and Bain Capital Ventures, with participation from Capital One Ventures, Citi Ventures, and continued support from Andreessen Horowitz (a16z), the OpenAI Startup Fund, and Abstract Ventures. The round marked NVIDIA’s first AI cybersecurity investment.
Adaptive was founded by Brian Long and Andrew Jones, repeat entrepreneurs who have built and scaled category-defining companies. Brian and Andrew previously co-founded Attentive, which grew to more than $500M in annual revenue and a $10B valuation, and TapCommerce, which was acquired by Twitter. Together, they bring deep experience building high-growth, product-led businesses at massive scale as Adaptive builds the security layer for the AI era.
Trusted by leading banks, technology companies, and healthcare organizations, Adaptive protects teams from emerging threats like deepfakes, smishing, and AI-powered voice scams. With rapid enterprise adoption and a $200B market ahead, the company is just getting started.
The Role
Adaptive is seeking a Go-to-Market (GTM) Operations professional to help build, optimize, and scale our growth engine from the ground up. This role reports directly to senior leadership and will work closely with the SVP and CEO.
The ideal candidate combines strategic thinking with exceptional execution—comfortable switching between building high-level GTM frameworks and diving into the details of campaigns, analytics, and process improvement. You’ll have the opportunity to own one or more GTM functions, from marketing operations to PR, SEO, and demand generation, while contributing directly to Adaptive’s long-term strategy and revenue growth.
This is a hands-on, high-impact role for someone who wants to help shape the GTM motion of one of the fastest-growing cybersecurity startups in the country.
What You’ll Do
Adaptive is a cybersecurity startup on a mission to stop AI-powered cyberattacks. In December 2025, the company announced an $81M Series B led by NVIDIA and Bain Capital Ventures, with participation from Capital One Ventures, Citi Ventures, and continued support from Andreessen Horowitz (a16z), the OpenAI Startup Fund, and Abstract Ventures. The round marked NVIDIA’s first AI cybersecurity investment.
Adaptive was founded by Brian Long and Andrew Jones, repeat entrepreneurs who have built and scaled category-defining companies. Brian and Andrew previously co-founded Attentive, which grew to more than $500M in annual revenue and a $10B valuation, and TapCommerce, which was acquired by Twitter. Together, they bring deep experience building high-growth, product-led businesses at massive scale as Adaptive builds the security layer for the AI era.
Trusted by leading banks, technology companies, and healthcare organizations, Adaptive protects teams from emerging threats like deepfakes, smishing, and AI-powered voice scams. With rapid enterprise adoption and a $200B market ahead, the company is just getting started.
The Role
Adaptive is seeking a Go-to-Market (GTM) Operations professional to help build, optimize, and scale our growth engine from the ground up. This role reports directly to senior leadership and will work closely with the SVP and CEO.
The ideal candidate combines strategic thinking with exceptional execution—comfortable switching between building high-level GTM frameworks and diving into the details of campaigns, analytics, and process improvement. You’ll have the opportunity to own one or more GTM functions, from marketing operations to PR, SEO, and demand generation, while contributing directly to Adaptive’s long-term strategy and revenue growth.
This is a hands-on, high-impact role for someone who wants to help shape the GTM motion of one of the fastest-growing cybersecurity startups in the country.
What You’ll Do
- Develop and execute GTM strategies: Lead key operational initiatives that drive awareness, engagement, and revenue growth.
- Own marketing operations and analytics: Build dashboards, track KPIs, and optimize funnels to improve conversion and performance.
- Drive SEO and inbound growth: Collaborate with content and web teams to increase organic visibility and lead volume.
- Execute account-based marketing and demand generation programs: Partner with sales to target enterprise accounts and accelerate deal velocity.
- Lead community and social strategy: Expand Adaptive’s presence across social channels and cultivate brand advocacy.
- Coordinate PR and external communications: Work with media and analyst partners to strengthen Adaptive’s market position.
- Build scalable systems: Design repeatable processes that enhance GTM execution across teams.
- 2–4 years of experience in venture capital, private equity, consulting, or a high-growth startup.
- Bachelor’s degree with a 3.7 GPA.
- Strong analytical and strategic thinking skills with the ability to operate independently.
- Exceptional communication and cross-functional collaboration skills.
- Proven track record of managing complex projects and delivering measurable impact.
- Highly motivated, detail-oriented, and able to thrive in a fast-paced environment.
- Must be based in Los Angeles or willing to relocate, and comfortable working five days a week in-office with leadership.
- Direct Ownership: Run high-impact GTM programs and shape core aspects of Adaptive’s growth engine.
- Equity & Upside: Share in Adaptive’s success alongside proven founders with multiple $B exits.
- Comprehensive Benefits: Premium medical, dental, and vision coverage.
- High-Impact Work: See your strategies translate directly into growth, visibility, and market leadership.
- Culture of Excellence: Work in a fast-paced, collaborative environment that rewards initiative, ownership, and bold thinking.
Salary : $10 - $500