What are the responsibilities and job description for the Account Executive position at Adams Outdoor?
JOB SUMMARY:
Adams Outdoor Advertising (AOA), the leading advertising platform in Winston-Salem and the 4th largest Outdoor Advertising firm in the U.S., is seeking Account Executives to support its sales team. Successful candidates will be driven, self-motivated individuals that can collaborate with colleagues and a wide range of prospective clients within a fast-paced environment.
Account Executives (AEs) will be responsible for taking advantage of AOA’s leading Out-of-Home market share in the greater Winston-Salem area to sell dynamic outdoor advertising campaigns to current and prospective clients.
AEs will participate in the Adams Onboarding Program, designed to understand Out-of-Home Advertising and its power to drive the most effective return on investment for our clients. The program also seeks to empower new AEs to ensure the requisite skillset is in place in advance of approaching advertisers / potential clients. Program highlights include:
- Introduction to AOA’s Best Practices
- Participation in AOA’s firmwide "Lunch and Learn" program, which highlights innovative sales techniques and helps to drive talent development
- Assignment of a senior Mentor to help guide initial experience and guide to long-term success
- Significant exposure to the leadership in the Winston-Salem market, including the General Manager
Initial compensation structure consists of a fixed salary. Over time, compensation structure transitions to salary plus commissions. With demonstrated success, there are opportunities to obtain increasing levels of responsibility, to assume a leadership position, and, if appropriate, to transfer to other AOA markets.
ESSENTIAL FUNCTIONS OF POSITION INCLUDE:
- Approach existing and new advertiser clients
- Structure advertising packages / products across AOA's product portfolio to meet advertiser needs
- Handle internal responsibilities including contracting, scheduling and collections tracking
- Communicate with internal leadership regarding sales projections and tracking
- Collaborate with Account Executive colleagues to create and to promote positive working environment
- Liaise with Account Executives in other Adams Outdoor Advertising markets to identify potential opportunities and to cross-pollinate sales
PREFERRED QUALIFICATIONS:
- Bachelor’s degree in Sales and Marketing or equivalent experience
- One to three years direct media or relevant sales experience
- Excellent written and oral communication skills
- Proficient with computer software and technology
- Good working knowledge of marketing research
- Must be willing and able to travel, if required
- Must have and maintain a valid driver’s license
In addition to Winston-Salem, AOA operates in the following markets: Ann Arbor/Kalamazoo/Lansing (MI), Beaufort/Charleston/Florence (SC), Charlotte (NC), Eastern Pennsylvania, Madison (WI), Norfolk (VA), Champaign/Peoria (IL), Ohio Valley (OH).
The above statements are intended to describe the general nature and level of work being performed by the people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of the job.
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