What are the responsibilities and job description for the Senior Manager, Business Development position at AdAction Interactive LLC?
ABOUT ADACTION
Founded in 2013, AdAction is a leader in performance-based mobile app marketing, partnering globally to deliver premium users at scale. Our collaborative team prioritizes innovation and strategic decision-making, fostering a dynamic and inclusive culture. AdAction is looking for individuals who thrive in an autonomous work environment, seek out ways to meaningfully contribute to our shared success and embrace growth both personally and professionally.
With a fully remote workforce centered in talent hubs in Denver, Austin, and Chicago, we organize regular in-person events to enhance collaboration. Join us and make a meaningful impact from anywhere within our talent hubs.
ABOUT THE ROLE
AdAction’s demand organization is growing quickly as advertisers across gaming and non-gaming verticals shift toward high-intent and incremental traffic sources. Adoption of our rewarded inventory and next-generation monetization solutions continues to increase, and we are looking for a proven closer who can accelerate this momentum. We are seeking a Senior Business Development Manager (Demand) to lead new advertiser acquisition and drive revenue across key categories such as Gaming, Fintech, Market Research, Shopping, and Utilities. This role is built for someone who can unlock new revenue, shape advertiser strategy, and build long-term partnerships that scale.
You will own the full demand-side sales cycle from initial outreach through contract execution while leveraging your expertise in paid acquisition, mobile performance marketing, and advertiser KPIs. Your work will directly influence AdAction’s revenue trajectory and strengthen our position as the industry’s preferred partner for high-quality, reward-driven user acquisition.
RESPONSIBILITIES
Identify, pitch, and close new advertiser relationships across high-growth verticals.
Build and manage a strong pipeline of high-value prospects through outbound efforts, networking, and market research.
Own the full demand-side sales cycle, including prospecting, needs analysis, value positioning, pricing strategy, negotiation, and contract execution.
Consult with advertisers to understand their KPIs and growth objectives and map AdAction’s rewarded solutions to their goals.
Partner with internal teams including Account Management, Solutions, & Marketing to ensure smooth onboarding, launch readiness, and long-term success.
Maintain a strong understanding of advertiser funnels, optimization levers, and performance metrics such as CPA, ROAS, retention, conversion rate, quality scores, and incremental lift.
Build category expertise and uncover new vertical expansion opportunities through continuous market intelligence and competitive tracking.
Represent AdAction at industry conferences, trade shows, and events to strengthen brand visibility and drive pipeline growth.
Maintain accurate revenue forecasting and disciplined pipeline management within the CRM.
Serve as a senior voice in shaping advertiser strategy, market positioning, and future product needs.
EXPERIENCE AND QUALIFICATIONS
4 or more years of experience in mobile advertising, performance marketing, UA, or demand-side ad tech sales with a proven record of exceeding revenue targets.
Strong existing network across relevant advertiser categories in Gaming and Non Gaming verticals.
Deep understanding of paid acquisition channels, ROAS modeling, quality metrics, attribution, UA optimization, and advertiser KPIs.
Fluency in AI concepts and applications related to measurement, targeting, and performance optimization.
Strong presentation skills with the ability to articulate complex monetization solutions clearly to marketing teams, UA leaders, and C-suite stakeholders.
Proficiency in Excel
Experience working with CRMs such as HubSpot.
Highly self-motivated, strategic, and comfortable in fast-paced and evolving environments.
Willingness to travel for client meetings and industry events.
Located in the Denver, Chicago, or Austin areas.
WHY ADACTION?
Our employees enjoy perks and benefits like:
Health, vision, and dental insurance
Up to 6% 401k match with no vestment period
Generous PTO company holidays
Paid parental leave
Flexible and remote first work culture
Team outings and happy hours
Weekly UberEats credit
Home office stipend
Annual learning and development stipend
Annual wellness stipend
On Target Earnings Range: $120,000 - $160,000. Actual compensation will depend on experience and performance.
Salary : $120,000 - $160,000