US Sales Team Lead

ABOUT ADACTION

Founded in 2013, AdAction is a leader in performance-based mobile app marketing, helping brands grow through high-intent user acquisition, monetization, and loyalty-driven engagement solutions. We partner globally across gaming and non-gaming verticals to deliver measurable performance at scale through reward-based media, enterprise growth solutions, and loyalty based monetization products.

AdAction operates with a strategic, fast-moving, and ownership-driven culture. With a fully remote workforce centered in talent hubs in Denver, Austin, and Chicago, we are building the next phase of our demand organization and are seeking leaders who thrive in autonomous environments and are motivated to drive meaningful commercial growth.

ABOUT THE ROLE

AdAction’s demand organization is scaling quickly as advertisers increasingly shift budget toward high-intent, performance-driven growth channels.

To support this growth, we are seeking a Senior Manager, Demand Sales to serve as a senior commercial leader across our US demand organization.

This role is built for a proven closer who can drive new advertiser acquisition while also helping leadership oversee and strengthen multiple revenue channels across the business. In addition to owning strategic advertiser relationships, this person will play a key role in supporting direct outbound growth, affiliate and intermediary partnerships, strategic inbound opportunities, and overall GTM sales execution.

The ideal candidate is a strong revenue producer with a deep understanding of mobile performance marketing, advertiser KPIs, and demand-side sales strategy, paired with the commercial instincts to help build a more scalable and disciplined sales engine.

This role reports directly to the Senior Director of Growth & Development and works closely with Account Management, Marketing, Solutions, and Revenue Operations.

RESPONSIBILITIES

New Advertiser Revenue Growth

• Identify, pitch, and close new advertiser relationships across high-growth verticals including Gaming, Fintech, Market Research, Shopping, Utilities, Subscription, and Emerging Consumer Apps.

• Own the full demand-side sales cycle including prospecting, discovery, value positioning, pricing strategy, negotiation, and contract execution.

• Build and maintain a strong pipeline of high-value prospects through outbound efforts, networking, referrals, conferences, and strategic market research.

• Consult with advertisers to understand KPIs and growth objectives and map AdAction’s performance solutions to their goals.

Revenue Channel Support & GTM Execution

• Serve as a senior commercial lead helping leadership oversee the performance, pacing, and health of AdAction’s US demand revenue organization.

• Support day-to-day management and optimization of multiple revenue channels including direct outbound sales, affiliate and intermediary partnerships, and strategic inbound opportunities.

• Help ensure strong opportunity progression, pipeline accountability, and revenue visibility across each sales motion.

• Act as a central point of coordination across active US revenue initiatives to help keep GTM execution moving with speed and discipline. 

Strategic Revenue Development

• Build category expertise and uncover new vertical expansion opportunities through continuous market intelligence and competitive tracking.

• Help shape advertiser strategy, pricing recommendations, packaging opportunities, and broader commercial GTM priorities.

• Act as a senior commercial thought partner in identifying where AdAction can unlock incremental demand growth.

Cross Functional GTM Execution

• Partner with Account Management, Solutions, Marketing, and Product teams to ensure smooth onboarding, launch readiness, and long-term advertiser success.

• Provide ongoing market feedback to internal stakeholders around advertiser needs, performance trends, and competitive intelligence.

• Help prioritize conferences, networking opportunities, and strategic external initiatives that contribute to revenue growth.

Forecasting, Reporting & CRM Discipline

• Maintain accurate revenue forecasting and disciplined pipeline management within HubSpot.

• Ensure strong CRM hygiene and visibility across all active opportunities.

EXPERIENCE AND QUALIFICATIONS

• 5 or more years of experience in mobile advertising, performance marketing, UA, affiliate marketing, or demand-side ad tech sales with a proven record of exceeding revenue targets.

• Strong existing advertiser and partner network across Gaming and Non Gaming verticals.

• Deep understanding of paid acquisition channels, ROAS modeling, quality metrics, attribution, UA optimization, and advertiser KPIs.

• Strong commercial instincts with the ability to think beyond individual deals and contribute to broader sales systems and GTM improvements.

• Experience working across multiple revenue motions or partner channels simultaneously.

• Fluency in AI concepts and applications related to measurement, targeting, and performance optimization.

• Strong presentation and communication skills with the ability to articulate complex growth solutions clearly to marketing teams, UA leaders, and C-suite stakeholders.

• Proficiency in Excel and CRM tools such as HubSpot.

• Highly self-motivated, strategic, and comfortable in fast-paced and evolving environments.

• Willingness to travel for client meetings and industry events.

• Located in the Denver, Chicago, or Austin areas.

OTE: $120,000 - $160,000