What are the responsibilities and job description for the Associate Director, Partnerships (Affiliate Focus) position at ad one?
We’re looking for a strategic thinker and relationship-builder to guide affiliate initiatives for a range of national accounts for this well established, award winning agency in ATL. This is a growth opportunity within an agency that represents a progressive office culture with many examples of internal promotions and progressive benefits, including unlimited PTO. Reporting into the Director of Partnerships, this role will fuel client growth through smart collaborations, platform know-how, and insights grounded in performance data.
Key Responsibilities
Key Responsibilities
- Shape and execute affiliate programs that deliver measurable business impact
- Cultivate and manage strong relationships with publishers, networks, and partners to unlock premium placements and deals
- Source and onboard new affiliates across editorial, influencer, loyalty, and brand collaboration channels
- Present campaign strategies and performance updates to clients with authority and clarity
- Partner with internal groups (brand, legal, analytics, paid media) to ensure seamless implementation
- Track results, oversee testing agendas, and optimize budgets and performance metrics
- Lead program launches, including setup, tagging, creative refreshes, and troubleshooting
- Mentor and manage a small team of affiliate specialists
- 4 years working in affiliate marketing, ideally within a fast-paced agency or performance environment
- Hands-on expertise with platforms such as Impact, CJ, Rakuten, Awin, or similar
- Strong analytical capabilities, with proficiency in Excel/Google Sheets for reporting and forecasting
- Familiarity with CPA/ROAS-driven campaigns across digital channels
- Excellent communication and stakeholder management skills, with proven leadership ability
- Strong prioritization skills and experience managing multiple initiatives simultaneously
- Creative, resourceful, and proactive approach to deal-making and problem solving
- Experience managing influencer/creator programs (LTK, Mavely, MagicLinks, YouTube Shopping)
- Background in referral program design or growth
- Exposure to paid media platforms (Google, Meta, TikTok) as part of broader performance strategies
- Confidence presenting to senior executives and distilling complex data into actionable takeaways