Creative Director

Acuity is seeking a Creative Director to formalize and enhance our brand identity, ensuring a consistent and compelling visual and verbal expression that reflects our values, builds trust, and drives engagement. As a Creative Director, you’ll lead the development of a cohesive creative strategy and partner closely with marketing, internal communications, and distribution teams to bring our brand to life across every touchpoint.

ESSENTIAL FUNCTIONS:

• Exemplify Acuity’s Common Purpose, Mission, and Values through daily actions role modeling relentless pursuit of excellence, courage to experiment and stretch, and intentionality in fostering relationships with stakeholders and teams across the organization.
• Evolve and formalize Acuity’s brand identity, including visual systems, tone of voice, and creative standards for all internal and external audiences.
• Lead the creation and governance of brand guidelines to ensure consistency across marketing, communications, digital, and agent materials.
• Partner with senior leadership to translate business objectives into clear creative strategies that reinforce our brand positioning and values.
• Direct the conceptual and visual development of campaigns, content, and experiences that engage employees, empower agents, and attract customers.
• Oversee creative production for digital, print, video, and experiential initiatives—from concept through execution—ensuring a high standard of excellence and innovation.
• Lead, mentor, and inspire a growing team of designers, writers, and creative partners to deliver impactful and brand-aligned work.
• Collaborate with cross-functional teams (Marketing, Internal Communications, Product, HR, and Distribution) to ensure creative alignment and cohesion across all touchpoints.
• Partner with Internal Communications to develop creative approaches that strengthen culture and employee engagement.
• Collaborate with Agent and Field teams to ensure brand consistency and empowerment across agent-facing materials and experiences.
• Ensure the customer experience reflects a unified brand—from awareness and onboarding through retention and service.
• Stay ahead of creative and industry trends to bring fresh, modern ideas to the insurance space.
• Evaluate creative performance and audience feedback to optimize brand effectiveness and impact.
• Manage external creative agencies and vendors as needed, ensuring alignment with brand strategy and budget parameters.
• Demonstrated ability to manage multiple projects/deadlines.
• Reasonably regular, predictable attendance.
• Perform other duties as assigned.

EDUCATION:

Bachelor's degree in Design, Marketing, Communications, or related field (Master’s preferred).

EXPERIENCE:

• 10 years of experience in creative direction, brand management, or integrated marketing, ideally within financial services, insurance, or a highly regulated industry.
• Proven track record developing and executing cohesive brand systems across diverse audiences.

OTHER QUALIFICATIONS:

• Exceptional portfolio demonstrating creative leadership and strategic brand storytelling.
• Strong understanding of digital, print, and experiential design best practices.
• Experience leading and mentoring creative teams in a dynamic, collaborative environment.
• Excellent communication and presentation skills, with the ability to influence and inspire at all organizational levels.
• Deep appreciation for balancing creativity with clarity, consistency, and business objectives.
• Proven ability to manage multiple projects simultaneously in a fast-paced environment.
• Exceptional organizational, time management, and problem-solving skills.
• Strong interpersonal skills and ability to work effectively with cross-functional groups.
• Ability to adapt to change through utilization of new concepts and technologies.
• Drive to learn new things and stay current on industry and design trends, technologies, and tools.

*Acuity does not sponsor applicants for U.S. work authorization.*

This job is classified as exempt.

We are an Equal Employment Opportunity employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.

If you have a disability and require reasonable accommodations to apply or during the interview process, please contact our Talent Acquisition team at careers@acuity.com. Acuity is dedicated to offering reasonable accommodations during our recruitment process for qualified individuals.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.