What are the responsibilities and job description for the Product Marketing Manager position at ActivTrak?
As Product Marketing Manager at ActivTrak, you will play a pivotal role in shaping and executing our go-to-market strategy for our software solutions. This position requires a strategic thinker who can translate complex technical capabilities into compelling value propositions that resonate with our target audience. You will be the bridge between our product team and our customer-facing teams, ensuring our messaging effectively communicates our value proposition and differentiators in the market.
Key Responsibilities
Strategic Planning and Execution
- Lead product launch strategies by conducting thorough market analysis, identifying target customer segments, and developing comprehensive positioning and messaging frameworks
- Generate ideas for campaigns and feature development based on customer needs and level of feature interest/impact and new feature capabilities
- Assist with the execution of marketing campaigns
- Own the competitive intelligence program, maintaining deep knowledge of market trends and competitor movements
Customer and Market Intelligence
- Develop a deep understanding of customer pain points and needs through:
- Regular review and analysis of prospect calls
- Conducting win/loss analysis interviews
- Direct customer interviews to understand product value perception
- Analyze and synthesize patterns in customer interactions to inform product positioning and marketing strategies
- Lead market research initiatives to identify emerging trends and opportunities
Sales and Customer Success Enablement
- Create and maintain comprehensive sales enablement materials including product training, battle cards, and competitive analysis
- Partner with sales and customer success teams to develop tools and resources that drive customer engagement and conversion
- Deliver training sessions to internal teams on new products, features, and competitive positioning
Performance Analysis and Reporting
- Establish and track key performance metrics for product marketing initiatives
- Provide regular reports and insights to executive leadership on marketing effectiveness and market dynamics
- Make data-driven recommendations for optimizing marketing strategies and tactics
Required Experience
- 4 years of product marketing experience, preferably in B2B SaaS
- Proven track record of successful product launches and go-to-market strategies
- Experience in developing and executing comprehensive marketing campaigns
- Strong background in sales enablement and customer success support
- Excellence in written and verbal communication
- Demonstrated ability to analyze data and derive actionable insights
Preferred Qualifications
- Experience in workforce analytics, productivity software, or related industries
- Experience with product marketing in high-growth SaaS companies
- Understanding of workforce productivity trends and digital transformation
Benefits:
- Competitive compensation and benefits
- Position is remote within US
- Minimal travel
- Limited physical demands
This is an incredible opportunity to embark on an exciting journey with a dynamic, VC-backed company. If you have a proven track record of creative thinking, a drive for learning, and a deep commitment to collaboration, we want to talk to you!
ActivTrak is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. ActivTrak does not discriminate on the basis of race, color, religion, sex, national origin, political affiliation, sexual orientation, marital status, disability, age, protected veteran status, gender identity or any other factor protected by applicable federal, state or local laws.