User Acquisition Manager, Mobile

Job Title

User Acquisition Manager, Mobile

Requisition ID

R027532

Job Description

Job Description

Reporting to: Senior Growth Manager

Location: Santa Monica, CA

Your Mission

As a User Acquisition Manager (Growth Manager) for our Mobile team, you will get to shape our marketing efforts through a mix of campaign management and data analysis. The Mobile Growth team at Activision commands a multimillion-dollar budget and is responsible for growing the company’s user base across its portfolio of mobile games, including Call of Duty: Mobile. The team we’ve assembled is strategically vital to our mission of bringing our world-class IP onto mobile phones, and we’re looking for passionate persons who are equally comfortable with marketing as they are with analytics. The User Acquisition Manager (Growth Manager) role is a mid-level role that assists the Mobile Growth team through a combination of performance marketing/UA campaign management, partner relationship building, quantitative & qualitative analysis, and reporting for an executive audience.

This role is based in our Santa Monica, CA office and follows an onsite work schedule of four days per week. Work arrangements may change at the company's discretion to meet business needs.

Responsibilities

• Drive strategy and execution of performance marketing/UA and paid media for Call of Duty: Mobile
• Partner with Mobile Analytics and Data Science to define critical metrics that align with business objectives and help drive optimization
• Conduct deep-dive analysis (e.g. cohort performance, channel analysis, creative review, etc.)
• Source new channels and opportunities for the continued growth of our games
• Define toolsets and perform build/buy/partner analysis around tech & tools to drive efficiency in paid media performance
• Manage complex A/B testing for localization, creative, regions, content, CTAs, etc., to enhance acquisition activities and ROI
• Partner with internal teams and external agencies to ensure user acquisition strategy is completed upon
  
  

Player Profile

• 5 years’ experience managing performance marketing & paid media campaigns for down funnel critical metrics as well as owning external partner relationships
• Preferably experience in driving growth - specifically on mobile
• A balance of data-driven analytical skills, operational know-how, and creative campaign wins
• Demonstrated ability to effectively manage and optimize multi-million dollar user acquisition budgets
• Experience with reporting both quantitative and qualitative results of performance marketing/UA spend to an executive audience
• Understanding of Insertion Order/PO set up, budget tracking, and invoicing
• Interest in mobile gaming/gaming a plus
  
  

Our World

At Activision, we strive to create the most iconic brands in gaming and entertainment. We’re driven by our mission to deliver unrivaled gaming experiences for the world to enjoy, together. We are home to some of the most beloved entertainment franchises including Call of Duty®, Crash Bandicoot™, Tony Hawk’s™ Pro Skater™, and Guitar Hero®. As a leading worldwide developer, publisher and distributor of interactive entertainment and products, our “press start” is simple: delight hundreds of millions of players around the world with innovative, fun, thrilling, and engaging entertainment experiences.

We’re not just looking back at our decades-long legacy; we’re forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate, creative, and diverse teams within our organization.

We’re in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater — this could be your opportunity to level up.

Ready to Activate Your Future?

Rewards

Requirements

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
  
  

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.

In the U.S., the standard base pay range for this role is $87,480.00 - $161,910.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.