What are the responsibilities and job description for the Field Marketing Specialist position at ActiveViam?
About ActiveViam
If you believe that data analytics can contribute to making Financial Services a more accountable and risk-aware business in an ever-increasing volatile environment, ActiveViam is the right place for you.
Founded by a group of industry experts, ActiveViam understands the data analytics challenges faced by financial institutions across trading desks, risk, and compliance. That is why we pioneered the use of high-performance analytics in finance, helping the largest investment banks, asset managers and hedge funds make better decisions, explain results with confidence, and simulate the impact of their decisions.
We are a pure player specializing in risk data analytics for one of the fastest-moving and most regulated industries with a presence in the world’s leading financial marketplaces – London, New York, Singapore, Hong Kong and Paris. Our 150 employees take pride in being experts in developing and supporting a purpose-built analytics technology that has been recognized as “FRTB Product of the Year” by Risk and the “Award for Excellence for Regtech, Big Data and Analytics” by Regulation Asia.
Choose to be different. Join ActiveViam and make a difference in data analytics for the financial services industry.
The Role
We are seeking a Field Marketing Specialist to support our North American team with marketing activities that will increase awareness, accelerate pipeline generation and drive revenue for ActiveViam. Based in our New York office, you will work closely with our Sales & Solutions Engineering teams to execute localized campaigns and events, as well as supporting the marketing team with the communications strategy. This role reports to the Head of Marketing, based in London (UK).
This role is ideally suited to candidates who are looking to further develop their marketing skills in a fast-paced Fintech firm with ambitious growth plans. You will need to be a self-starter, with the ability to work independently and collaborate with cross-functional teams. Curious, collaborative, and results-driven, you are ready to take ownership of campaigns and contribute directly to the success of the region.
Key Responsibilities
- Execute regional field marketing programs including events, webinars, digital advertising and email campaigns to engage prospects and customers
- Collaborate with team on campaign coordination and targeting, providing insights to develop localized campaigns to drive pipeline growth
- Work with the marketing team to adapt corporate messaging, campaigns and marketing assets for regional relevance
- Lead on communication plans including sourcing and drafting corporate announcements and customer stories, and managing their publication and distribution across multiple channels
- Localize content for digital advertising campaigns
- Coordinate regional events including sponsorships and trade shows, and manage the end-to-end delivery of a regional customer event
- Coordination of thought leadership opportunities through third-party sponsorship opportunities
- Conduct market research on key themes and topics for input into the social media content plan
- Utilize marketing automation tools and CRM systems (HubSpot, GitHub and Gong) and develop efficient workflows for full campaign lifecycle management
- List building, campaign performance tracking and lead management to ensure alignment with sales goals
Required Skills
- 2-3 years’ professional-related experience
- Strong track record of campaign planning and coordination
- Ability to work independently to execute campaigns and activities at pace
- Excellent organizational and time management skills to handle multiple projects and deadlines effectively
- Ability to work collaboratively with regional team members to localize messaging and campaign content
Preferred Skills
- B2B technology marketing experience - ideally in the financial sector
- Strong stakeholder management and communication skills – you are comfortable engaging with colleagues, partners, customers and external suppliers
- Experience with digital advertising on LinkedIn
- Experience with targeting, segmentation, list acquisition and list building