What are the responsibilities and job description for the Content and Social Media Manager position at ActiveJunky.com?
About Active Junky
Active Junky is a leading cash back and affiliate shopping platform that helps consumers earn rewards while shopping thousands of top brands across outdoor, fitness, apparel, home, beauty, technology, travel, and more.
We're building more than a shopping website—we're building a media company around shopping, sports, outdoor recreation, travel, deals, and the brands people love. We're looking for a creative, self-motivated marketer who wants to help shape that vision.
Our headquarters are located slopeside at the base of the world-famous Steamboat Ski Resort in beautiful Steamboat Springs, Colorado. Built by people who love the outdoors, our office reflects the lifestyle we promote every day. Whether you're into skiing, mountain biking, trail running, hiking, camping, fishing, or simply enjoying mountain life, you'll be working for a company that lives its brand. This role can be remote for the right candidate, but we'd love to find someone excited to be part of our Steamboat team.
This is a unique opportunity to own our content strategy, grow our social presence, experiment with AI, build community, and create new revenue opportunities through sponsored content.
What You'll Do
Content Strategy & Editorial Planning
· Own Active Junky's editorial calendar and content roadmap.
· Create seasonal buying guides, gear guides, gift guides, and retail event campaigns.
· Identify content opportunities that drive organic growth and advertiser partnerships.
· Build scalable content processes.
Video & Creator Content
· Plan, film, and publish short-form videos for Instagram, TikTok, Facebook, YouTube Shorts, and emerging platforms.
· Identify trending products, deals, and stories worth covering.
· Collaborate with creators, athletes, and internal team members.
· Use AI tools to increase content production and creativity.
Social Media & Community
· Build Active Junky's presence across Instagram, Facebook, TikTok, YouTube, LinkedIn, X, and emerging platforms.
· Develop a consistent posting schedule.
· Engage with our audience and build an active community.
· Identify opportunities within Facebook Groups, Reddit, creator communities, and sports organizations.
Sponsored Content
· Write sponsored articles and promotional campaigns.
· Coordinate deadlines with internal teams and brand partners.
· Develop new sponsored content opportunities that generate incremental revenue.
Email Marketing
· Create and schedule promotional and editorial campaigns.
· Assist with audience segmentation and campaign planning.
· Monitor and optimize campaign performance.
Website & SEO
· Publish and optimize content in our CMS.
· Follow SEO best practices.
· Refresh evergreen content and promotional pages.
Analytics & Growth
· Track performance across content, email, website, and social channels.
· Provide monthly reporting and recommendations.
· Continuously test new ideas to increase customer acquisition and engagement.
What We're Looking For
Requirements
· 2–5 years of experience in content marketing, social media, journalism, digital media, or a related field.
· Experience creating high-performing content and social media campaigns
· Exceptional writing and editing skills.
· Experience creating content for websites, email, social media, and video.
· Comfortable appearing on camera is a plus.
· Experience with Mailchimp or a similar email platform.
· Strong organizational and project management skills.
· Self-starter who enjoys building programs from the ground up.
· Comfortable using AI tools such as ChatGPT, Claude, Gemini, Canva AI, or similar.
Bonus Points
Bonus
· SEO and GA4 experience.
· Canva, Adobe Express, or light graphic design skills.
· Affiliate marketing or ecommerce experience.
· Outdoor, sports, fitness, travel, or retail industry experience.
· Experience growing a personal or company social audience.
How Success Will Be Measured
KPIs
· Growth in organic website traffic.
· Growth in social audience and engagement.
· Video performance and reach.
· Revenue generated from sponsored content.
· Email campaign performance.
· New customer acquisition from content.
· Improved content production efficiency through AI.
Why You'll Love Working Here
Benefits
· Headquarters located slopeside at Steamboat Ski Resort.
· Flexible work environment (remote or Steamboat-based).
· Unlimited PTO.
· Health insurance.
· 401(k).
· Opportunity to build a rapidly growing media and commerce brand from the ground up.
· Work with leading outdoor, sports, and lifestyle brands.
· Small, entrepreneurial team where your ideas have real impact.
Why This Role Is Different
Opportunity
· This isn't a position where you'll simply maintain an existing content program—you'll help build the future of Active Junky's media presence.
· Your work will directly influence our brand, customer growth, creator relationships, and long-term company success.