What are the responsibilities and job description for the Senior Director, Measurement position at Active International?
Overview
The Sr. Director of Measurement establishes and leads AMS’s measurement discipline — a new function designed to unify how we evaluate media and marketing effectiveness across clients, tools, and partners.
This is a hands-on leadership role responsible for building and managing vendor relationships, and developing scalable frameworks for learning and performance evaluation. The Director will guide how AMS measures what matters for each individual client, media campaign or agency partner.
Initially, this role will be highly collaborative with matrixed access to analysts, planners, and data scientists across the organization. You will be hands-on in the numbers and doing what needs to be done to establish and advance new product offerings.
Responsibilities
Strategic Leadership & Client Impact
Experience & Expertise
This role requires occasional domestic travel (up to 10%) for client meetings, vendor events, and industry conferences. Some night/weekend work may be required.
Unfortunately, we are unable to sponsor or take over sponsorship of an employment Visa at this time.
The salary range for this role is $155,000 - $165,000. The successful candidate’s salary will depend on the actual ranges of current employees in the subject position, market considerations, budgetary considerations, geography, as well as the candidate’s skill set, level of experience, and qualifications. AMS offers a very competitive benefits package inclusive of medical coverage, dental, vision, disability, 401k, paid time off, community engagement opportunities, great colleagues, and great learning opportunities.
The Sr. Director of Measurement establishes and leads AMS’s measurement discipline — a new function designed to unify how we evaluate media and marketing effectiveness across clients, tools, and partners.
This is a hands-on leadership role responsible for building and managing vendor relationships, and developing scalable frameworks for learning and performance evaluation. The Director will guide how AMS measures what matters for each individual client, media campaign or agency partner.
Initially, this role will be highly collaborative with matrixed access to analysts, planners, and data scientists across the organization. You will be hands-on in the numbers and doing what needs to be done to establish and advance new product offerings.
Responsibilities
Strategic Leadership & Client Impact
- Define AMS’s measurement strategy and roadmap; codify what “good measurement” looks like across clients.
- Develop frameworks and protocols for campaign evaluation, attribution, and experimentation.
- Create and maintain client-specific Learning Agendas to guide optimization and decision-making.
- Advise clients on the right measurement approach — selecting, managing, and interpreting results from MMM, MTA, incrementality, and attention studies.
- Translate complex data and statistical models into clear, actionable business insights.
- Represent SRP and AMS in senior client conversations, strategic reviews, and industry thought leadership.
- Own relationships with measurement vendors, analytics partners, and data providers; evaluate performance and negotiate agreements.
- Stay current on evolving open-source methodologies and privacy-safe data environments.
- Identify emerging tools and technologies that improve measurement quality or efficiency; lead pilot testing and integration.
- Collaborate with Procurement, IT, and Analytics to ensure compliance, interoperability, and data governance.
- Partner closely with Strategy, Planning, Research, and Analytics to embed measurement thinking into all stages of planning and activation.
- Ensure tagging, tracking, and data integrity best practices are consistently applied across campaigns.
- Build internal measurement “hygiene” — including standards for data documentation, reporting cadence, and vendor evaluation.
- Educate teams across AMS on measurement frameworks, experimental design, and interpretation.
- Develop templates and repeatable deliverables such as measurement briefs, test plans, and post-campaign analyses.
- Contribute to the design and improvement of AMS’s proprietary measurement frameworks and tools.
- Establish AMS’s point of view on emerging measurement trends and communicate it internally and externally.
- Publish insights, case studies, and thought leadership that advance AMS’s reputation for measurement innovation.
Experience & Expertise
- 10 years of experience in marketing measurement, analytics, or strategy with increasing leadership responsibility.
- Deep understanding of attribution, MMM, incrementality testing, and causal inference methodologies.
- Experience evaluating and managing external measurement vendors and SaaS-based tools.
- Demonstrated success designing and implementing measurement programs that drive business outcomes.
- Hands-on familiarity with statistical analysis and experimentation tools (e.g., SQL, R, Python, Power BI, Tableau).
- Strong understanding of data governance, privacy regulations, and clean room environments.
- High proficiency in Excel and PowerPoint; ability to build and communicate complex findings visually and succinctly.
- Working knowledge of major data sources (Nielsen, Comscore, YouGov, Resonate, MRI) and programmatic reporting platforms.
- Capable of translating analytics and research into actionable strategic narratives.
- You see measurement as a growth strategy, not a reporting function. You can work in in the real world of missing or messy data and come up with ways to advance projects anyway.
- You’ve worn many different hats and can thrive at the intersection of data science, media planning, and client storytelling.
- You can simplify complexity and build confidence around ambiguous or evolving data sets.
- You are both a builder and a teacher — capable of creating new systems and bringing others along.
This role requires occasional domestic travel (up to 10%) for client meetings, vendor events, and industry conferences. Some night/weekend work may be required.
Unfortunately, we are unable to sponsor or take over sponsorship of an employment Visa at this time.
The salary range for this role is $155,000 - $165,000. The successful candidate’s salary will depend on the actual ranges of current employees in the subject position, market considerations, budgetary considerations, geography, as well as the candidate’s skill set, level of experience, and qualifications. AMS offers a very competitive benefits package inclusive of medical coverage, dental, vision, disability, 401k, paid time off, community engagement opportunities, great colleagues, and great learning opportunities.
Salary : $155,000 - $165,000