What are the responsibilities and job description for the Home Health Marketing Liaison position at Activa Home Health?
Sales Representative – Home Health Services
Activa Home Care, a Medicare Certified and ACHC-accredited home care agency, is seeking an experienced and dynamic Sales Representative to join our growing team.
At Activa, we put our employees first—ensuring they have a healthy work-life balance and the support they need to thrive. Our team members become part of our family, and through exceptional training and ongoing support, they are empowered to help our clients embrace successful aging with dignity and compassion.
Position Summary
This is an outside sales position responsible for developing, maintaining, and growing referral relationships within Indian River County or St. Lucie County.
The Sales Representative will work in alignment with Activa Home Care’s mission, vision, and core values, focusing on building trusted partnerships and generating consistent home care referrals to meet monthly admission goals.
This individual must possess a proven track record in marketing strategy implementation, relationship-building, and business development, ideally within the healthcare or senior care industry.
Key Responsibilities
Develop and expand a strong network of referral sources within the assigned territory
Build and maintain productive relationships with hospitals, physician offices, skilled nursing facilities, and other community partners
Create and execute marketing strategies to increase brand awareness and drive referral growth
Conduct regular outreach, in-person visits, and professional presentations to potential referral partners
Collaborate with the internal team to ensure seamless coordination of client admissions and care transitions
Track referral activity, measure success, and adjust strategies to achieve sales goals
Qualifications
Proven experience in healthcare sales, marketing, or business development (home care or home health experience preferred)
Strong networking, communication, and presentation skills
Self-motivated with the ability to work independently and manage a territory effectively
Knowledge of the local healthcare market (Indian River or St. Lucie County preferred)
Valid driver’s license and reliable transportation
Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field (preferred)
Why Join Activa Home Care?
Supportive, family-oriented work culture
Flexible schedule promoting work-life balance
Comprehensive training and mentorship
Opportunities for professional growth
Meaningful work that makes a difference in the lives of seniors and families in your community
Apply Today!
If you’re a motivated, relationship-driven professional who thrives in a mission-driven environment, we’d love to hear from you.
Experience
Required- 1 year(s): Basic knowledge of physicians, hospitals, and skilled nursing facilities Basic knowledge of case management and discharge planning services Ability to regularly travel within assigned territory and to sales meetings
- 1 year(s): Knowledge of sales techniques - must be capable of developing sales strategies and achieving quotas
- 1 year(s): A minimum of 2 years healthcare sales experience working with various healthcare partners and an understanding of the overall healthcare industry
Education
Preferred- High School or better
Skills
Required- Interpersonal Skills
Behaviors
Required- Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well
Motivations
Required- Flexibility: Inspired to perform well when granted the ability to set your own schedule and goals
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.