What are the responsibilities and job description for the Sales Development Representative- Data Intelligence position at Actian Corporation?
About Actian
Actian is reaching new heights under the seasoned leadership and innovative approach of some of the industry’s brightest minds. Backed by HCL Technologies and Sumeru Equity Partners, Actian delivers hybrid data solutions that enable digital transformation at global scale. With 500 employees and over $200M in annual revenue, our portfolio spans data management, integration, analytics, and now—through recent acquisitions—expanded data intelligence and BI/AI capabilities.
As part of this next phase of growth, Actian is organizing its go-to-market motion across three strategic pillars: Databases, Data Intelligence, and BI/AI. We are hiring top-tier SDRs to help build pipeline and market presence for our Data Intelligence portfolio.
The Role
As a Data Intelligence SDR, you will be on the front lines of Actian’s growth strategy. You will partner closely with Account Executives to engage enterprise prospects, uncover data challenges, and articulate the value of Actian’s data intelligence solutions—helping organizations gain trust, context, governance, and usability across their data estates.
This role is ideal for someone who thrives in a fast-paced, high-growth environment, is intellectually curious about data and analytics, and wants a clear path into full-cycle sales or adjacent go-to-market roles.
- Qualify & Discover
- Act as the first point of contact for prospects evaluating Actian’s Data Intelligence solutions (e.g., data quality, observability, governance, and discovery).
- Conduct discovery conversations to understand prospect challenges and initiatives.
- Capture and document qualification details (e.g., BANT, use cases, stakeholders) in Salesforce to support a strong sales plan.
- Prospect & Prioritize
- Identify and prioritize target accounts and personas based on territory planning, ideal customer profiles, and intent signals.
- Follow up on inbound leads from webinars, events, and marketing campaigns.
- Drive outbound prospecting into net-new logo accounts and expansion opportunities within existing Actian customers.
- Engage & Educate
- Deliver thoughtful, multi-channel outreach (phone, email, LinkedIn) tailored to technical and business stakeholders.
- Communicate Actian’s value proposition through customer stories and relevant data intelligence use cases.
- Create strong first impressions and generate qualified meetings and opportunities.
- Collaborate & Execute
- Work cross-functionally with SDRs, AEs, Sales Engineering, Marketing, and Customer Success.
- Share insights from prospect conversations to improve messaging, campaigns, and go-to-market strategy.
- Maintain a clean, accurate Salesforce pipeline and territory plan.
- Success Metrics
- Consistent achievement of qualified meeting and opportunity creation targets
- Strong activity and productivity metrics across outbound and inbound motions
- High-quality qualification and Salesforce hygiene
- Contribution to repeatable messaging aligned to ICPs and personas
- 6 months of sales, customer-facing, or service experience (SDR experience a plus)
- Confidence engaging managers, directors, and executives via phone, email, and social channels
- Proven success in a goal-oriented, performance-driven environment
- Curiosity about data, analytics, and enterprise technology
- Strong written and verbal communication skills, including email cadence development
- A self-starter mindset with creativity, persistence, and ownership
- Experience with Salesforce and modern prospecting tools (ZoomInfo, Cognism, Outreach, Demandbase, Gong, LinkedIn Sales Navigator) is a plus