What are the responsibilities and job description for the Marketing Campaign Manager - Lifecycle Marketing position at Act-On Software?
Act-On is looking for a results-driven Marketing Campaign Manager to join our marketing team. This role is responsible for curating and managing high-impact email campaigns and engagement programs across the entire customer lifecycle, including prospect and customer nurture. The manager will leverage the Act-On marketing automation platform to develop, implement, and optimize campaigns that drive robust engagement, upsell, and advocacy. This role requires a deep understanding of the customer journey, excellent communication, cross-team collaboration, and a passion for data-driven optimization. This role will report to the Director of Demand Generation.
What You’ll Be Doing:
- Build and manage audience segmentation, nurture programs across customer lifecycle
- Develop and execute lifecycle progression strategies
- Build and manage customer onboarding, upsell and advocacy programs
- Co-manage marketing teams instance of Act-On platform
- Craft compelling messaging and offers aligned to target audience and branding
- Plan, promote and manage webinar and virtual event programs, including follow-up strategies
- Track and optimize campaign performance
- Build and manage landing pages, conversion flows, and campaign assets within WordPress and related web tools
- Use project management platforms to coordinate timelines, stakeholders, deliverables, and campaign execution across teams
Who You Are:
- 5 years of marketing campaign management, lifecycle marketing, or related SaaS go-to-market experience.
- Experienced in both customer acquisition and customer retention/upsell strategy development and program management
- A proven track record of translating complex technical functionality into highly relevant, benefit-focused messaging architectures for mid-market and enterprise buyers.
- Demonstrated experience designing collaborative outbound/inbound programs with sales and BDR organizations.
- Strong project management and operational chops to manage multiple productized workflows with tight deadlines simultaneously.
- Exceptional written storytelling capabilities and analytical skills to assess solution performance against sourced-pipeline targets.
- Positive, high-energy, team-focused attitude.
What You Need to Know:
- Marketing Automation platforms such as Act-On, Marketo, HubSpot, or Eloqua
- Salesforce—strong alignment on revenue attribution, lead management tracking, and sales analytics pipelines
- Email/Lifecycle Campaign strategy, including advanced segmentation and nurture methodologies.
About Act-On
Act-On helps marketers orchestrate the full customer lifecycle — from first touch to long-term retention. We believe trust, not transactions, drives sustainable growth. Our platform enables highly personalized, continuous relationship-building at scale. We're now making a deliberate push into financial services, and we want the right product leader to help us earn that market.
Compensation:
The anticipated compensation for this position will be $100,000 - $115,000 annually. Compensation packages are based on a combination of factors, including the selected candidate’s skills, experience as well as internal and external equity.
Salary : $100,000 - $115,000