What are the responsibilities and job description for the Director, Product Marketing position at AcquireUp?
Who We Are:
AcquireUp Marketing is an innovative marketing services company formed through the recent merger following an investment from RockBridge Growth Equity. We specialize in partnering with financial professionals to attract, connect, and engage with qualified prospects. Leveraging our best-in-class digital and direct mail marketing strategies, AcquireUp helps advisor clients grow their customer base efficiently and effectively. Joining AcquireUp means being part of a dynamic team dedicated to transforming the financial marketing landscape and driving measurable success for our clients.
Who You Are:
We’re looking for an experienced Product Marketer who will Own the strategic product marketing function for AcquireUp’s portfolio of marketing services and technologies. Define positioning, messaging, and go-to-market strategies to drive adoption and growth among financial professionals.
How You’ll Contribute:
Positioning & Messaging
- Develop differentiated positioning frameworks for core services and technology platforms
- Build messaging hierarchies by persona, market segment, and funnel stage
Productization & Go-To-Market Strategy
- Own go-to-market briefs and productization efforts for new launches, feature rollouts, and
- campaigns aimed at generating MQLs and New Clients
- Define packaging, messaging, channel strategy, and launch sequencing
- Align go-to-market plans with B2B marketing and sales enablement functions
- Establish KPIs to measure launch and campaign performance
Market & Competitive Intelligence
- Conduct continuous competitor and market trend analysis
- Translate insights into recommendations for product roadmap, sales plays, and marketing strategy
Sales Enablement
- Create product collateral, battlecards, pitch decks, and objection-handling guides in partnership with B2B marketing
- Deliver training to sales and customer-facing teams on product positioning and value articulation
Customer & Prospect Insights
- Collaborate with Operations and Technology to analyze usage data, customer feedback, and campaign outcomes
- Synthesize insights into actionable recommendations across Product, Operations, Sales, and Marketing
- Lead Ideal Client Profile (ICP) definition and codify ICPs for each offering
- Cross-Functional Collaboration
- Act as the strategic bridge between Product, Sales, Marketing, and Operations
- Ensure consistent messaging, positioning, and execution across all customer and prospect touchpoints
What You’ll Need:
- 5 years in product marketing, preferably in B2B SaaS or marketing services
- Experience with go-to-market strategy, messaging development, and sales enablement
- Strong analytical and communication skills
- Familiarity with financial services or financial advisor marketing a plus
The Fine Print:
Compensation:
- $90,000 - $120,000 annually based on experience
Benefits:
- 401(k) matching
- Health, Dental, & Vision insurance
- Life insurance
- Paid time off
Salary : $90,000 - $120,000