Senior Account Executive

**DESCRIPTION** Serve as a senior sales lead for FrontLine Marketing, responsible for driving revenue with a targeted portfolio of CPG brands and their agency partners by selling and delivering in-store display and retail media programs. This role owns the end-to-end sales cycle—from prospecting and consultative selling to program design, execution oversight, and post-campaign recaps. Prior experience selling to CPG organizations is required, along with a strong working knowledge of shopper marketing, retail media, and the retail/CPG planning and budgeting process. **RESPONSIBILITIES** Own revenue performance for an assigned list of current CPG clients; develop annual account plans, set growth targets, and execute strategies to expand spend across FrontLine Marketing’s in-store display and media offerings. Prospect and develop new business by researching target accounts, identifying key stakeholders, building relationships with brand and agency decision-makers, and advancing opportunities through the pipeline to close. Lead consultative sales conversations to uncover business objectives, translate goals into recommended program solutions (creative, placements, timing, and budgets), and present proposals, media plans, and performance expectations. Coordinate with internal teams (operations, creative, analytics, finance) to ensure programs are executed on time and on budget; communicate status, resolve issues, and deliver clear post-campaign recaps and next-step recommendations. Maintain accurate CRM and sales documentation (pipeline, activity, contacts, proposals, and contracts); provide regular forecasts and performance updates to leadership. Represent the voice of the customer internally by sharing insights on category trends, retailer priorities, and competitive activity; attend and actively contribute to internal status, strategy, and business review meetings. Mentor and support internal team members by sharing best practices, providing coaching on account needs and deliverables, and contributing to process improvements that strengthen client service. **QUALIFICATIONS** Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience). 5 years of successful B2B sales experience, including prior experience selling to CPG brands and/or their agencies. Strong understanding of shopper marketing, retail/CPG go-to-market planning, and in-store merchandising and media programs. Proven ability to prospect, build pipeline, negotiate, and close; comfortable presenting to senior brand and agency stakeholders. Excellent written and verbal communication skills; able to create compelling proposals and deliver persuasive presentations. Highly organized with strong project management skills; able to manage multiple accounts and deadlines with attention to detail. Proficiency with CRM tools (e.g., Salesforce) and Microsoft Office (PowerPoint, Excel, Word); able to interpret and communicate performance results. Collaborative, team-oriented mindset with a demonstrated ability to mentor and partner cross-functionally. **\#DiscoverYourPath** **ABOUT US** Acosta, and its subsidiaries, is an Equal Opportunity Employer **Job Category:** Marketing **Position Type:** Full time **Business Unit:** Marketing **Salary Range:** $67,650.00 - $84,590.00 **Company:** Crossmark Inc. **Req ID:** 25767

Salary : $67,650 - $84,590