Business Account Manager IV

**DESCRIPTION** As a **Business Account Manager IV** , you’ll lead strategic growth across complex regional and national customers—owning the plan, shaping the strategy, and delivering results that matter. This role is ideal for a commercially savvy leader who blends customer partnership, analytics, and cross‑functional influence. **RESPONSIBILITIES** 1. Act as the **primary strategic partner** to regional client leadership, delivering consistent experiences and strong business outcomes 2. Develop and execute **customer‑specific growth strategies** aligned with retailer and manufacturer priorities and VP/MD strategic intent 3. Own **annual and quarterly business planning** , guiding Customer Managers to optimize execution 4. Lead the **Business Planning process** , partnering with Insights, Planning, and Channel teams to improve performance across key metrics 5. Analyze **promotions, trade spend, forecasts vs. actuals, and volume trends** to drive smarter decisions 6. Manage **base volume forecasts, item distribution, promotional strategy, and innovation execution** 7. Enable and coach **Customer Managers** , measuring effectiveness and elevating performance 8. Align with **Region Broker Managers** to identify opportunities, mitigate risks, and strengthen execution 9. Translate **category, brand, consumer/shopper, channel, and retail insights** into actionable plans 10. Leverage **Nielsen and syndicated data** to inform strategic and tactical trade decisions 11. Ensure strong **trade fund management** , transparency, and ROI focus 12. Conduct **pre‑ and post‑event analysis** and ad‑hoc financial assessments 13. Set **customer‑level distribution and merchandising targets** with insight‑driven activation plans 14. Participate in **key customer sales calls** as a strategic partner 15. Build and deliver content for **CROSSVIEW Business Reviews** 16. Ensure all client plans are **accurately built and maintained in CROSSVIEW and trade planning systems** **QUALIFICATIONS** **What You Bring** Bachelor’s degree from a four‑year university **3-7 years of progressive experience** in sales or marketing, with proven success managing **highly complex regional and/or national chain customers** Strong leadership presence with the ability to **influence, align, and lead through others** without direct authority Highly developed **relationship‑building, networking, and stakeholder management** skills Demonstrated strength in **sales strategy, business planning, and strategic thinking** Ability to **prioritize competing demands** , manage ambiguity, and consistently deliver on commitments Hands‑on experience working with **Nielsen and other syndicated data sources** to drive insights and decisions Strong analytical mindset with comfort in **financial analysis, forecasting, and performance measurement** Proficiency in **Excel and PowerPoint** , with the ability to translate data into compelling business stories Experience **leading or overseeing Trade Specialists** or similar roles preferred Comfortable working across **office and field environments** , with the ability to travel **30%** as business needs require English required; **bilingual skills a plus** based on business needs **Physical Demand** **Stationary position -** Consistently **Move, Traverse -** Occasionally **Bend -** Consistently **Stoop -** Occasionally **Climbing -** Rarely **Lifting If yes, what is the maximum amount of weight:** 15 lbs. **Pushing If yes, that is the maximum amount of weight:** 15 lbs. **Listening -** Consistently **Carrying -** Occasionally **\#DiscoverYourPath** **ABOUT US** CROSSMARK is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. At CROSSMARK, we help leading brands grow by connecting them with shoppers where it matters most—in stores and online. As a trusted sales and marketing agency, we specialize in delivering tailored solutions to drive retail success through strategic merchandising, product demonstrations, and data-driven insights. We value our people by recognizing everyday wins and fostering a supportive, collaborative environment—both in person and online. Here, achievements are celebrated, work-life balance is prioritized, and everyone feels valued. Diversity is our strength—it fuels innovation, unlocks our potential, and reinforces our commitment to fairness and inclusion. Above all, we foster a growth environment where every team member can connect, develop, and build a fulfilling career. Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact AskHR@acosta.com. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request. Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting. The Acosta Group utilizes E-Verify for validating the ability to work in the United States for all job candidates. If you want more information on what this entails and your rights as a job applicant, please use the link provided to access information on our use of E-Verify and your right to work. Employer Resources (e-verify.gov) By applying, you agree to our Privacy Policy and Terms and Conditions of Use. \#DiscoverYourPath Acosta, and its subsidiaries, is an Equal Opportunity Employer **Job Category:** Administration **Position Type:** Full time **Business Unit:** Sales **Salary Range:** $94,400.00 - $110,000.00 **Company:** Crossmark Inc. **Req ID:** 23723 **Employer Description:** CROSSMARK\_EMP\_DESC

Salary : $94,400 - $110,000