Marketing Services Manager

ACO, Inc. Marketing Services Manager Position Description 

MARKETING SERVICES MANAGER POSITION SUMMARY:

Develop and implement all marketing campaigns & creative services initiatives involving collateral materials, product literature, electronic advertising, web & social media.  Manage corporate identity/branding, tradeshow presence, intellectual property/trademarks, public relations (PR), and marketing communications for USA. Occasional ACO Group and PPG involvement required.

MARKETING SERVICES MANAGER ESSENTIAL DUTIES FUNCTIONS:

• Responsible for managing established marketing budget and develop advertising, promotional and tradeshow annual plans
• Supervise the development of all creative work, marketing communications, branding, and PR activities.
• Manage external resources for print, large format graphics, audio, video, web design. Supervise the development of the internal newsletter, press releases, and edit their contents.
• Supervise the organization of tradeshow events, materials, and supplies. Analyze tradeshow performance data and provide direction and strategies for future shows.
• Develop electronic marketing campaign strategies to increase visibility and drive sales. Manage and maintain company web sites, social media pages to drive cross-functional Internet traffic. Develop and manage corporate web marketing strategies overseeing all SEO, SEM, Pay-Per-Click, web analytics and ecommerce sites. Occasional coordination with outside distributors’ websites is necessary.
• Coordinate with Sales, Product Managers, Leadership, and Customer Service regularly
• Supervise the inventory of corporate artwork, imagery, interactive media, and all other collateral archives to ensure accuracy and availability
• Manage and supervise the proper use of intellectual property and company trademarks guaranteeing compliance with state and federal regulations
• Report regularly on department KPI’s, measurable goals and related ROI
• Travel required, includes travel to other states by airplane

MARKETING SERVICES MANAGER COMPETENCIES:

MARKETING SERVICES MANAGER SUPERVISORY RESPONSIBILITIES: 

This position manages all employees of the department and is responsible for the performance management and hiring of the employees within that department.

MARKETING SERVICES MANAGER EDUCATION and/or EXPERIENCE:

Bachelor's degree or equivalent from four-year college and/or six years of related experience and/or training; or equivalent combination of education and experience.

MARKETING SERVICES MANAGER OTHER SKILLS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. 

• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations
• Ability to author reports, business correspondence and procedure manuals 
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals
• Ability to compute rate, ratio, and percent, to draw and interpret bar graphs
• Ability to apply common sense understanding to execute instructions furnished in written, oral, or diagram form.
• Ability to deal with problems involving concrete variables in standardized situations.
• Proficiency with computer programs, DTP (Adobe Creative Suite – InDesign, Photoshop, Illustrator) and the basics of the Microsoft Office programs.

MARKETING SERVICES MANAGER PHYSICAL DEMANDS AND WORK ENVIRONMENT:

Occasionally work includes moving objects up to fifty pounds. Prolonged periods sitting at a desk and working on a computer. Continually required to utilize hand and finger dexterity. Constantly communicating with others to exchange information.

MARKETING SERVICES MANAGER OTHER DUTIES:

The above is intended to describe the general content of and requirements for the performance of this job.  It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements.  Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.