Director Content and Service Line Marketing

ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE, COLOR, RELIGION, SEX, SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, NATIONAL ORIGIN, AGE, DISABILITY, PROTECTED VETERAN STATUS OR ANY OTHER CHARACTERISTIC PROTECTED BY FEDERAL, STATE, OR LOCAL LAWS. This position has been designated as safety sensitive and cannot be filled by a candidate who is a current user of medical marijuana. CURRENT EMPLOYEES: Please apply via the internal career site by logging into your Workday Account (https://www.myworkday.com/archildrens/)and search the "Find Jobs" report. Work Shift: Day Shift Time Type: Full time Department: CC017790 Marketing/Communications Administration Summary: Additional Information: The Director of Content and Service Line Marketing oversees the development and execution of strategic content marketing initiatives and service line marketing campaigns to drive engagement, awareness, and growth for Arkansas Children's services and programs. Required Education: High school diploma or GED or equivalent Recommended Education: Bachelor's degree in a related field of study. Required Work Experience: High School Diploma/GED and 7 years of relevant experience, including at least 5 years in a leadership role. In lieu of a High School Diploma/GED, 9 years of experience with at least 5 years in a leadership role. Recommended Work Experience: Required Certifications: Recommended Certifications: Description 1. Lead and mentor the service line marketing and content marketing teams, providing guidance, support, and direction to ensure the achievement of team goals. 2. Develop and execute marketing strategies aligned with the health system's goals, focusing on enhancing brand awareness, patient education and engagement. 3. Collaborate with internal and external stakeholders to ensure cohesive messaging and branding across marketing initiatives. 4. Utilize analytics and data-driven insights to evaluate content and marketing campaign performance, track key metrics, and optimize marketing strategies for maximum impact and ROI. 5. Prepare, justify and administer departmental and program budgets. 6. Ensure the development of compelling and informative content across various platforms, including website, blog, social media, email newsletters, videography, photography and printed materials 7. Oversee the development and maintenance of content calendars, ensuring timely delivery of high-quality content that supports key marketing objectives and service line priorities. 8. Facilitate communication and coordination between marketing, physician liaisons, and other departments to ensure seamless integration of efforts and maximize results. 9. Oversee service line marketing initiatives, working closely with clinical leaders and the broader marketing team to promote specialized services and programs. 10. Build and maintain relationships with physicians, specialists, and other healthcare providers to promote our services and generate referrals. 11. Other Duties as assigned. Arkansas Children’s is the only hospital system in the state dedicated to caring for children, which enables us to uniquely shape the landscape of pediatric care in Arkansas. Arkansas Children’s is driven by four core values—safety, teamwork, compassion and excellence—which inform every action. Arkansas Children’s Hospital has received Magnet Status from the American Nurses Credentialing Center (ANCC), for nursing excellence and patient outcomes. And we are nationally ranked by U.S. News & World Report for Cancer, Cardiology & Heart Surgery, Diabetes & Endocrinology, Nephrology, Neurology & Neurosurgery, Pulmonology & Lung Surgery and Urology. For more than a century, Arkansas Children’s has met the unique needs of children. But we’re more than just a hospital treating sick kids—our services include two hospitals, a pediatric research institute, foundation, clinics, education and outreach, all with an unyielding commitment to making children better today and healthier tomorrow. Arkansas Children’s Little Rock campus includes a 336-bed hospital with the state’s only pediatric Level 1 Trauma Center, burn center, Level 4 neonatal intensive care and pediatric intensive care, as well as a nationally-recognized transport service. And Arkansas Children’s Northwest provides inpatient and emergency care, clinic rooms and diagnostic services to children in that corner of the state. “Arkansas Children’s is a place of hope and comfort for children and parents. When you are at children’s, you are part of an elite team united with a common goal of saving children and making their lives better.” Michael – Business Operations Manager “Arkansas Children’s Hospital is a prestigious institution that cares for children.” Linda – Information Systems Analyst “We are an organization of care, love, and hope while we champion children.” Angela – Parking and Fleet Coordinator “Care, love, and hope for children!” Kathy – Administrative Assistant “When I think of my time here at Arkansas Children’s Hospital, I can honestly say that it has given me a unique perspective on the human condition, and the various roles that we all have in patient care. As a supply assistant, I have a very important job ensuring that the doctors and nurses have what they need to provide the world class medical care to the Children of Arkansas and surrounding states. Being a Champion for Children is more than a catch phrase, it is a way of life!” Nick – Supply Assistant