What are the responsibilities and job description for the Manager, Integrated Marketing position at AccuWeather?
Who We Are
AccuWeather sits at the intersection of data, media, and real-world decision-making. Weather influences how people plan their days, what they buy, and how they spend their time – making it one of the most powerful and universal drivers of consumer behavior.
Because of this, we partner with brands across virtually every category, helping them show up in relevant, meaningful ways when it matters most. Backed by our Superior Accuracy™ and trusted by millions globally, AccuWeather combines scale, data, and insight to create impactful advertising solutions.
Who We Need & What You’ll Do
The Manager, Integrated Marketing will play a key role in shaping revenue-generating marketing strategy at AccuWeather, partnering closely with sales to develop smart, data-informed solutions for a wide range of advertisers.
In this role, you’ll spend your time developing campaign ideas, building compelling pitch materials, and collaborating with cross-functional teams to bring those ideas to life. You’ll work across a diverse set of industries and clients, using insights, creativity, and strategic thinking to craft programs that resonate.
We’re looking for a strategic, creative marketer who enjoys turning insights into ideas – and ideas into stories that help win business. If you thrive in a collaborative, fast-paced environment and like seeing your work come to life in the market, this role offers the opportunity to make a real impact.
Job Responsibilities
Partner with research, data science, and BI teams to transform insights into persuasive sales materials.
Align with strategy, pricing, and operations to ensure solutions are scalable, compliant, and executable.
AccuWeather, recognized and documented as the most accurate and most used source of weather forecasts and warnings in the world, has saved over 12,000 lives, prevented injury to over 100,000 people, and saved companies tens of billions of dollars through better planning and decision-making.
Billions of people around the world rely on AccuWeather’s proven Superior Accuracy™ across our consumer digital platforms. AccuWeather.com is the #1 weather destination and one of the top 100 most-visited websites in the world, and our award-winning AccuWeather app delivers detailed real-time forecasts to millions of smartphones.
AccuWeather forecasts also appear on digital signage, in 700 newspapers, are heard on over 400 radio stations, and viewed on 100 television stations. The AccuWeather Network and AccuWeather NOW® reach an audience of over 125 million on cable and streaming platforms including DirecTV, Charter Communications - Spectrum, Verizon, Philo, Frndly TV, Comcast’s Xfinity X1 and Xfinity Stream, Roku, Xumo, Rockbot, LG, and Amazon Freevee.
AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally.
Dr. Joel Myers, Founder and Executive Chairman, established AccuWeather in 1962 and is considered the “father of modern commercial meteorology.” Myers, a leading creative thinker and visionary, has been called “the most accurate man in weather” by The New York Times and has been recognized as one of the top entrepreneurs in American history by Entrepreneur’s Encyclopedia of Entrepreneurs.
Commitment to Diversity & Inclusion
AccuWeather is proud to be an Equal Opportunity/Affirmative Action Employer. We are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
AccuWeather is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to human.resources@accuweather.com and let us know the nature of your request and your contact information.
AccuWeather sits at the intersection of data, media, and real-world decision-making. Weather influences how people plan their days, what they buy, and how they spend their time – making it one of the most powerful and universal drivers of consumer behavior.
Because of this, we partner with brands across virtually every category, helping them show up in relevant, meaningful ways when it matters most. Backed by our Superior Accuracy™ and trusted by millions globally, AccuWeather combines scale, data, and insight to create impactful advertising solutions.
Who We Need & What You’ll Do
The Manager, Integrated Marketing will play a key role in shaping revenue-generating marketing strategy at AccuWeather, partnering closely with sales to develop smart, data-informed solutions for a wide range of advertisers.
In this role, you’ll spend your time developing campaign ideas, building compelling pitch materials, and collaborating with cross-functional teams to bring those ideas to life. You’ll work across a diverse set of industries and clients, using insights, creativity, and strategic thinking to craft programs that resonate.
We’re looking for a strategic, creative marketer who enjoys turning insights into ideas – and ideas into stories that help win business. If you thrive in a collaborative, fast-paced environment and like seeing your work come to life in the market, this role offers the opportunity to make a real impact.
Job Responsibilities
- Develop and lead strategic, multi-platform marketing solutions that drive revenue across AccuWeather’s ecosystem, with a strong emphasis on digital and video.
- Partner closely with sales to understand client goals and identify relevant, creative opportunities.
- Develop high-quality marketing materials including pitch decks, one-sheets, toolkits, and thought leadership content.
- Translate audience data, behavioral insights, and marketplace trends into compelling narratives that resonate with advertisers.
- Collaborate cross-functionally to bring ideas to life:
Partner with research, data science, and BI teams to transform insights into persuasive sales materials.
Align with strategy, pricing, and operations to ensure solutions are scalable, compliant, and executable.
- Manage multiple projects simultaneously, ensuring timelines, quality, and communication are consistently strong.
- Keep stakeholders informed on project progress and ensure internal resources are accurate and up to date.
- Bachelor’s degree in marketing or related field.
- 3 years of experience in integrated marketing, media, digital advertising, or agency environments.
- Strong storytelling ability with experience developing persuasive proposals and sales materials
- A strategic mindset with the ability to translate data and insights into actionable marketing ideas.
- Excellent communication and presentation skills.
- Highly organized with strong attention to detail and the ability to manage multiple priorities
- Collaborative, proactive, and solutions-oriented approach
- Proficient in Microsoft Office Suite, specifically PowerPoint (and design programs a plus).
- Work on campaigns that span every category – from retail and CPG to travel, auto, and beyond – offering a level of variety and exposure that’s rare in today’s media.
- Use data and insights that reflect real-world behavior, helping brands connect with people in ways that feel timely and relevant.
- Be part of a trusted, global platform built on Superior Accuracy™, with a highly engaged audience.
- Collaborate with a cross-functional team in a dynamic and growing advertising business.
- See your ideas come to life and make a meaningful impact for both clients and the business.
AccuWeather, recognized and documented as the most accurate and most used source of weather forecasts and warnings in the world, has saved over 12,000 lives, prevented injury to over 100,000 people, and saved companies tens of billions of dollars through better planning and decision-making.
Billions of people around the world rely on AccuWeather’s proven Superior Accuracy™ across our consumer digital platforms. AccuWeather.com is the #1 weather destination and one of the top 100 most-visited websites in the world, and our award-winning AccuWeather app delivers detailed real-time forecasts to millions of smartphones.
AccuWeather forecasts also appear on digital signage, in 700 newspapers, are heard on over 400 radio stations, and viewed on 100 television stations. The AccuWeather Network and AccuWeather NOW® reach an audience of over 125 million on cable and streaming platforms including DirecTV, Charter Communications - Spectrum, Verizon, Philo, Frndly TV, Comcast’s Xfinity X1 and Xfinity Stream, Roku, Xumo, Rockbot, LG, and Amazon Freevee.
AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally.
Dr. Joel Myers, Founder and Executive Chairman, established AccuWeather in 1962 and is considered the “father of modern commercial meteorology.” Myers, a leading creative thinker and visionary, has been called “the most accurate man in weather” by The New York Times and has been recognized as one of the top entrepreneurs in American history by Entrepreneur’s Encyclopedia of Entrepreneurs.
Commitment to Diversity & Inclusion
AccuWeather is proud to be an Equal Opportunity/Affirmative Action Employer. We are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
AccuWeather is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to human.resources@accuweather.com and let us know the nature of your request and your contact information.