What are the responsibilities and job description for the Audience Engagement Specialist position at AccuWeather?
The Audience Engagement Team, which is under the umbrella of the Digital Content Team at AccuWeather, is seeking an Audience Engagement Specialist to develop and execute innovative distribution strategies that expand the reach and impact of our content across digital channels. This includes leveraging web and app push notifications, in-app messaging, SEO, and other emerging platforms.
As part of our growing Audience Engagement Team, the Audience Engagement Specialist will collaborate closely with data analytics experts, product managers, editorial teams, and meteorologists. Using data-driven insights, research, and audience data analytics, this role will help craft and deliver timely, relevant, and impactful messaging to our users.
KEY RESPONSIBILITIES
AccuWeather, recognized and documented as the most accurate and most used source of weather forecasts and warnings in the world, has saved over 12,000 lives, prevented injury to over 100,000 people, and saved companies tens of billions of dollars through better planning and decision-making.
Billions of people around the world rely on AccuWeather's proven Superior Accuracy™ across our consumer digital platforms. AccuWeather.com is the #1 weather destination and one of the top 100 most-visited websites in the world, and our award-winning AccuWeather app delivers detailed real-time forecasts to millions of smartphones.
AccuWeather forecasts also appear on digital signage, in 700 newspapers, are heard on over 400 radio stations, and viewed on 100 television stations. The AccuWeather Network and AccuWeather NOW® reach an audience of over 125 million on cable and streaming platforms including DirecTV, Charter Communications - Spectrum, Verizon, Philo, Frndly TV, Comcast's Xfinity X1 and Xfinity Stream, Roku, Xumo, Rockbot, LG, and Amazon Freevee.
AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally.
Dr. Joel Myers, Founder and Executive Chairman, established AccuWeather in 1962 and is considered the "father of modern commercial meteorology." Myers, a leading creative thinker and visionary, has been called "the most accurate man in weather" by The New York Times and has been recognized as one of the top entrepreneurs in American history by Entrepreneur's Encyclopedia of Entrepreneurs.
COMMITMENT TO DIVERSITY & INCLUSION
AccuWeather is proud to be an Equal Opportunity/Affirmative Action Employer. We are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
AccuWeather is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to human.resources@accuweather.com and let us know the nature of your request and your contact information.
As part of our growing Audience Engagement Team, the Audience Engagement Specialist will collaborate closely with data analytics experts, product managers, editorial teams, and meteorologists. Using data-driven insights, research, and audience data analytics, this role will help craft and deliver timely, relevant, and impactful messaging to our users.
KEY RESPONSIBILITIES
- Partner with product, analytics, editorial, and meteorology teams to develop and implement data-driven strategies for audience growth and retention across organic search (SEO), browser notifications, and app push communications
- Execute browser and app push notifications in collaboration with editorial and meteorology teams, ensuring engaging, accurate, and timely content delivery
- Work closely with analytics and digital teams to meet KPIs
- Produce and execute browser and app push notifications while collaborating with the editorial and meteorology teams to guide daily content curation and distribution
- Develop audience engagement strategies aligned with brand voice, mission, and corporate goals
- Create and implement A/B testing plans for push notification copy, creative, and timing to continuously improve engagement and effectiveness
- Identify new growth opportunities and best practices by tracking emerging digital trends, competitive insights, and consumer behavior
- Track new growth opportunities and best practices based on emerging digital news trends, competitive business intelligence, and consumer insight
- Collaborate with data analysts to share push notification performance insights and develop recommendations for optimization
- Bachelor's degree in Mass Media, Journalism, Communications, Data Analytics, or a related field
- 2–3 years of experience in user acquisition, audience development, audience engagement, or growth marketing
- Strong knowledge of browser and app push notifications, in-app messaging, and SEO best practices
- Experience designing, executing, and analyzing A/B tests for digital campaigns
- Familiarity with browser and app push platforms across iOS and Android ecosystems
- Proficiency in analytics tools such as Google Analytics, Google Search Console, Google Data Studio, Chartbeat, Parse.ly, and Looker
- Ability to clearly communicate and present insights to cross-functional teams at all organizational levels
- Exceptional writing and verbal communication skills
- Interest in or familiarity with weather forecasting, meteorology, or weather-related platforms is highly desirable
AccuWeather, recognized and documented as the most accurate and most used source of weather forecasts and warnings in the world, has saved over 12,000 lives, prevented injury to over 100,000 people, and saved companies tens of billions of dollars through better planning and decision-making.
Billions of people around the world rely on AccuWeather's proven Superior Accuracy™ across our consumer digital platforms. AccuWeather.com is the #1 weather destination and one of the top 100 most-visited websites in the world, and our award-winning AccuWeather app delivers detailed real-time forecasts to millions of smartphones.
AccuWeather forecasts also appear on digital signage, in 700 newspapers, are heard on over 400 radio stations, and viewed on 100 television stations. The AccuWeather Network and AccuWeather NOW® reach an audience of over 125 million on cable and streaming platforms including DirecTV, Charter Communications - Spectrum, Verizon, Philo, Frndly TV, Comcast's Xfinity X1 and Xfinity Stream, Roku, Xumo, Rockbot, LG, and Amazon Freevee.
AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally.
Dr. Joel Myers, Founder and Executive Chairman, established AccuWeather in 1962 and is considered the "father of modern commercial meteorology." Myers, a leading creative thinker and visionary, has been called "the most accurate man in weather" by The New York Times and has been recognized as one of the top entrepreneurs in American history by Entrepreneur's Encyclopedia of Entrepreneurs.
COMMITMENT TO DIVERSITY & INCLUSION
AccuWeather is proud to be an Equal Opportunity/Affirmative Action Employer. We are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
AccuWeather is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to human.resources@accuweather.com and let us know the nature of your request and your contact information.
