What are the responsibilities and job description for the Senior Digital Operations Manager (Email/SMS) position at AccruePartners?
THE TEAM YOU WILL BE JOINING
- B2C-focused company operating in a regulated industry
- Growth-stage startup with recent leadership additions to build out the team and expand market presence
- High-volume marketing operations, managing millions of customer communications monthly through sophisticated email and SMS systems
- Multi-functional team structure combining creative expertise (design), technical platform management (CRM/email operations), and strategic leadership
- Emphasis on building a collaborative, problem-solving culture where team members wear multiple hats
- An opportunity to lead and elevate digital campaign operations at a company transforming how consumers engage with financial services.
- A hybrid role based in Charlotte, NC, with strong visibility across marketing, product, and leadership teams.
- A fast-paced, collaborative culture that values ownership, curiosity, and technical depth.
- The chance to directly shape the company’s CRM and automation strategy while mentoring a growing team.
- Hybrid flexibility in Charlotte NC
- Manage large-scale email and SMS campaigns
- Design and implement audience segmentation strategies to optimize customer communications
- Collaborate with creative teams to develop and execute integrated marketing campaigns
- Actively troubleshoot and optimize marketing technology platforms to improve performance and scalability
- Identify root causes of marketing challenges and develop strategic solutions
- Build and strengthen team culture while supporting professional development of direct reports
- 7 years of CRM/email marketing experience with hands-on execution and strategy development within B2C industries (regulated industry experience highly preferred)
- Proven technical proficiency with marketing automation and CRM platforms such as Braze, Customer.io, Iterable, SFMC, or similar
- Demonstrated expertise in email marketing campaign development, including audience segmentation and execution at scale
- Strong leadership skills with ability to balance strategic oversight with hands-on execution
- Strong analytical and problem-solving mindset, with the ability to diagnose issues, automate workflows, and optimize performance using data insights.
- Background in B2C marketing environments