What are the responsibilities and job description for the Account Based Marketing Lead position at Accommodations Plus International?
About API
Accommodations Plus International (API) is a global leader in crew and disrupted passenger accommodations technology. We partner with major airlines, cruise lines, and rail operators worldwide to deliver crew-first solutions that streamline operations, reduce costs, and transform the travel experience.
We are investing in account-based marketing (ABM) to accelerate growth across strategic accounts. This is a unique opportunity to join a high-growth team, help shape our ABM engine, and directly impact multi-million-dollar opportunities with some of the world’s leading airlines, rail and cruise organizations.
Role Overview
We are seeking an experienced Account-Based Marketing (ABM) professional who is an expert at orchestrating ABM strategies across the full sales cycle. This individual will partner closely with sales leadership, business development representatives, and the executive team to design and execute multi-channel programs that drive pipeline velocity, influence champions and blockers, and elevate API as a trusted thought leader in our industry.
This is a hands-on role: we are looking for a marketer with 5 years of direct ABM execution experience at a B2B SaaS or enterprise software company and a track record of delivering measurable results (e.g., pipeline acceleration, conversion rate lift, win-rate improvements).
Key Responsibilities
Who We Are
API is the global leader for crew accommodation solutions, and we are changing the way businesses manage travel. Our technology platform streamlines the entire crew planning process, making day-to-day operations more efficient and elevating the crew layover experience. API’s proprietary technology, mobile solutions and our experienced team are positioned to offer our clients a complete, end-to-end platform that integrates seamlessly into their process. We are looking for dynamic, creative, and tech savvy individuals to join our team. If you are passionate about hard work, providing impeccable service, technology, and solutions to our clients then API may be a great fit for you!
Other Duties
Duties, responsibilities and activities may change at any time according to business needs.
The performance of additional responsibilities if you are designated as a Data Protection Champion (DPC), Senior Information Risk Owner (SIRO) or Information Assurance Accounting Officer (IAAO).
Work Environment
This position operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand, walk; use hands to finger, handle or feel; and reach with hands and arms.
AAP/EEO Statement
Accommodations Plus International is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.
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Accommodations Plus International (API) is a global leader in crew and disrupted passenger accommodations technology. We partner with major airlines, cruise lines, and rail operators worldwide to deliver crew-first solutions that streamline operations, reduce costs, and transform the travel experience.
We are investing in account-based marketing (ABM) to accelerate growth across strategic accounts. This is a unique opportunity to join a high-growth team, help shape our ABM engine, and directly impact multi-million-dollar opportunities with some of the world’s leading airlines, rail and cruise organizations.
Role Overview
We are seeking an experienced Account-Based Marketing (ABM) professional who is an expert at orchestrating ABM strategies across the full sales cycle. This individual will partner closely with sales leadership, business development representatives, and the executive team to design and execute multi-channel programs that drive pipeline velocity, influence champions and blockers, and elevate API as a trusted thought leader in our industry.
This is a hands-on role: we are looking for a marketer with 5 years of direct ABM execution experience at a B2B SaaS or enterprise software company and a track record of delivering measurable results (e.g., pipeline acceleration, conversion rate lift, win-rate improvements).
Key Responsibilities
- Design and execute targeted ABM campaigns across strategic accounts
- Translate complex sales strategies into aligned, multi-threaded marketing motions
- Define and execute on ABM program tiers (one-to-one, one-to-few, one-to-many)
- Partner with Sales to identify and nurture champions, influencers, decision makers, and blockers
- Produce talk tracks, message maps, and account briefs
- Adapt messaging and assets to resonate with C-suite executives, champions, and mid-level stakeholders
- Sequence campaigns thoughtfully across the sales cycle, ensuring continuity and impact from early engagement through to contract signature
- Manage multiple high-stakes accounts simultaneously, balancing strategy and execution
- Build reporting frameworks for executive visibility such as dashboards to measure influence on engagement lift, pipeline influence, deal velocity, and win rates
- Position API executives and sales reps as thought leaders through tailored content, events, and digital channels
- 5 years of proven ABM experience at a SaaS or enterprise software company
- Demonstrated impact on pipeline acceleration, win rates, and conversion metrics
- Strong understanding of enterprise buying groups and complex sales cycles
- Experience executing multi-stakeholder ABM motions across enterprise accounts
- Strong knowledge of digital channels (LinkedIn, intent platforms, email, virtual events, executive engagement) and how to leverage them by demographic
- Familiarity with ABM tools (e.g., HubSpot, Outreach, Salesforce)
- Exceptional communication and executive presence to work side-by-side with Sales and Marketing
- Creative, strategic thinker with situational awareness and adaptability
- Directly shape the ABM function at a global growth company
- Partner with executives and sales leaders on transformative deals
- Competitive compensation and benefits
- Entrepreneurial, high-impact culture with the backing of a global client base and private equity ownership
Who We Are
API is the global leader for crew accommodation solutions, and we are changing the way businesses manage travel. Our technology platform streamlines the entire crew planning process, making day-to-day operations more efficient and elevating the crew layover experience. API’s proprietary technology, mobile solutions and our experienced team are positioned to offer our clients a complete, end-to-end platform that integrates seamlessly into their process. We are looking for dynamic, creative, and tech savvy individuals to join our team. If you are passionate about hard work, providing impeccable service, technology, and solutions to our clients then API may be a great fit for you!
Other Duties
Duties, responsibilities and activities may change at any time according to business needs.
The performance of additional responsibilities if you are designated as a Data Protection Champion (DPC), Senior Information Risk Owner (SIRO) or Information Assurance Accounting Officer (IAAO).
Work Environment
This position operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand, walk; use hands to finger, handle or feel; and reach with hands and arms.
AAP/EEO Statement
Accommodations Plus International is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.
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Salary : $120,000 - $150,000