Assistant Director of Lifestyle Management & Marketing

Job Description: Assistant Director of Lifestyle Management & Marketing

Position Overview

The Assistant Director of Lifestyle Management & Marketing will work closely with the Sr. Director of Lifestyle Management & Marketing to oversee and support lifestyle teams across multiple properties while managing company-wide marketing initiatives. This role is responsible for helping drive the strategy and execution of social media, marketing collateral, trade shows, events, and ongoing updates to the Access Management website (accessdifference.com) to ensure accurate, engaging, and brand-aligned digital presence.

The ideal candidate is a dynamic, creative leader with experience in event planning, digital marketing, and team development, along with a passion for creating engaging experiences for residents and clients.

Key Responsibilities

Lifestyle Program Leadership

• Provide support, guidance, and leadership to Lifestyle Directors at managed properties, ensuring consistent programming and resident engagement across all communities.
• Assist in developing and maintaining lifestyle event standards, best practices, and training resources for on-site teams.
• Collaborate with the Sr. Director to ensure community events align with Access Management’s brand and service standards.
  
  

Marketing & Brand Development

• Support the development and execution of Access Management’s overall marketing strategy, including social media, digital campaigns, print collateral, and website content.
• Create engaging content for social media platforms, newsletters, email campaigns, and the company website to promote both the organization and lifestyle programs.
• Design and distribute marketing materials such as event flyers, brochures, community calendars, and promotional content using Canva or Adobe Creative Suite.
• Assist with planning and executing trade shows, industry events, and company-wide marketing campaigns to build brand awareness.
  
  

Website Management (accessdifference.com)

• Manage updates and ongoing enhancements to accessdifference.com, ensuring content accuracy, visual consistency, and alignment with brand standards.
• Coordinate with internal teams to publish new community content, lifestyle programming highlights, blog posts, and company updates.
• Optimize website content for user experience, engagement, and SEO best practices.
• Monitor website performance and recommend improvements to increase traffic, lead generation, and overall effectiveness.
  
  

Social Media & Digital Marketing

• Manage Access Management’s social media presence, ensuring consistent, engaging, and brand-aligned content across all platforms.
• Monitor and respond to comments and inquiries to foster an active and engaged online community.
• Track analytics and performance metrics, adjusting strategies to increase engagement, reach, and conversions.
  
  

Community Branding & Collateral

• Maintain consistency in branding across all marketing materials, digital platforms, and lifestyle programming.
• Develop creative assets including presentations, signage, event kits, and digital content to support corporate initiatives and property-level needs.
  
  

Event & Trade Show Coordination

• Assist in coordinating Access Management’s presence at trade shows and industry events, including booth design, setup, marketing collateral, and presentations.
• Help plan and execute company-hosted events and client experiences that showcase Access Management’s brand and services.
  
  

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Hospitality, or related field preferred.
• 3 years of experience in lifestyle programming, marketing, digital marketing, or property management.
• Strong leadership and communication skills with the ability to support and motivate on-site teams.
• Proficiency in social media platforms, email marketing tools, website content management systems (CMS), and design tools (Canva, Adobe Suite).
• Experience managing website content and digital platforms, including ongoing updates and optimization.
• Experience with CRM and website platforms such as HubSpot and Wix is a plus.
• Background in event planning and coordination.
• Creative thinker with strong project management skills and attention to detail.
• Ability to manage multiple priorities in a fast-paced environment and meet deadlines.
• Flexibility to work occasional evenings, weekends, and travel for events and trade shows.