What are the responsibilities and job description for the Creative Strategy Director | Agentic Commerce position at Accenture?
We are:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
Overview
We are seeking a Creative Strategy Director who understands how agentic commerce transforms the customer journey from the traditional purchase funnel into an adaptive, AI-assisted ecosystem. This role blends conceptual creativity, experience design, conversational design, and content strategy with a deep knowledge of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). You will architect AI-native, agent-compatible experiences that are imaginative, brand-forward, and continuously optimized through signals, structure, and feedback loops. These experiences will enable brands to show up effectively in a world where intelligent agents shape discovery, guide decision-making, and can act on behalf of customers.
Job Responsibilities
Creative Vision for AI-Native Customer Journeys. Defining how brands behave across adaptive, agentic mediated journeys, including:
Mapping dynamic customer journeys that evolve based on agent inference, contextual cues, and optimization signals.
Designing modular creative and content assets that can be dynamically selected, recombined, or personalized by GEO models.
Ensuring journeys include structured decision support that agents can parse and optimize across touchpoints.
Conversational Experience and Interaction Design. Shaping how customer and agents engage through intelligent interfaces, including:
Crafting conversational flows that balance brand personality with agent-friendly structure and intent clarity.
Designing interaction frameworks that enable optimization (e.g., slot-filling patterns, variable prompts, consistent intents).
Creating conversational prototypes that capture and feed signals back into GEO/AEO models for refinement.
Content Strategy for GEO & AEO. Building content systems that are strategically structured for LLM findability and intrinsically optimizable, including:
Developing modular content architectures, taxonomies, and metadata schemas that dramatically improve agent understanding.
Identifying creative variables—tone, content, visual cues—that can be tuned, tested, and optimized over time.
Designing content formats that support generative reinterpretation, multimodal responses, and autonomous recommendations.
Optimization-Centered Creative Strategy. Embedding optimization and an experiment-led approach to improvement in every creative decision and asset, including:
Partnering with GEO practitioners to turn model insights directly into creative iterations and content refinements.
Designing experiments that test narrative frames, messaging attributes, structured content variations, and conversational patterns.
Translating optimization outcomes into brand differentiated guidelines that scale across marketing, content, and CX teams.
Ensuring our client brand’s agentic presence improves continuously through systematic testing and signal analysis.
Basic Qualifications:
10 years of experience in Creative Strategy that includes some experience working with generative AI.
3 years of Industry experience in Retail and Consumer Goods & Services
Preferred Qualifications:
Bachelor’s degree in CS, Design, or a related field.
Exceptional communication skills, both written and verbal, with the ability to engage clients of varying technical expertise.
Proficient in developing training materials, including user guides, presentations, and online resources.
A passion for innovation and a commitment to helping clients succeed in adopting new technologies.
Strong understanding of production ready specs for creative outputs.
Comfortable with travel.
Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.
We anticipate this job posting will be posted until 04/07/2026
Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here:
U.S. Employee Benefits | Accenture
Role Location Annual Salary Range
California $132,500 to $302,400
Cleveland $122,700 to $241,900
Colorado $132,500 to $261,300
District of Columbia $141,100 to $278,200
Illinois $122,700 to $261,300
Maryland $132,500 to $261,300
Massachusetts $132,500 to $278,200
Minnesota $132,500 to $261,300
New York $122,700 to $302,400
New Jersey $141,100 to $302,400
Washington $141,100 to $278,200
Requesting an Accommodation
Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at 1 (877) 889-9009 or send us an email or speak with your recruiter.
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
For details, view a copy of the Accenture Equal Opportunity Statement
Accenture is an EEO and Affirmative Action Employer of Veterans/Individuals with Disabilities.
Accenture is committed to providing veteran employment opportunities to our service men and women.
Other Employment Statements
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Further, at Accenture a criminal conviction history is not an absolute bar to employment.
The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, please click here for additional important information.
Please read Accenture’s Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
Overview
We are seeking a Creative Strategy Director who understands how agentic commerce transforms the customer journey from the traditional purchase funnel into an adaptive, AI-assisted ecosystem. This role blends conceptual creativity, experience design, conversational design, and content strategy with a deep knowledge of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). You will architect AI-native, agent-compatible experiences that are imaginative, brand-forward, and continuously optimized through signals, structure, and feedback loops. These experiences will enable brands to show up effectively in a world where intelligent agents shape discovery, guide decision-making, and can act on behalf of customers.
Job Responsibilities
Creative Vision for AI-Native Customer Journeys. Defining how brands behave across adaptive, agentic mediated journeys, including:
Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.
We anticipate this job posting will be posted until 04/07/2026
Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here:
U.S. Employee Benefits | Accenture
Role Location Annual Salary Range
California $132,500 to $302,400
Cleveland $122,700 to $241,900
Colorado $132,500 to $261,300
District of Columbia $141,100 to $278,200
Illinois $122,700 to $261,300
Maryland $132,500 to $261,300
Massachusetts $132,500 to $278,200
Minnesota $132,500 to $261,300
New York $122,700 to $302,400
New Jersey $141,100 to $302,400
Washington $141,100 to $278,200
Requesting an Accommodation
Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at 1 (877) 889-9009 or send us an email or speak with your recruiter.
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
For details, view a copy of the Accenture Equal Opportunity Statement
Accenture is an EEO and Affirmative Action Employer of Veterans/Individuals with Disabilities.
Accenture is committed to providing veteran employment opportunities to our service men and women.
Other Employment Statements
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Further, at Accenture a criminal conviction history is not an absolute bar to employment.
The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, please click here for additional important information.
Please read Accenture’s Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.
Salary : $132,500 - $302,400