What are the responsibilities and job description for the Social Media Manager position at accentedge, LLC?
accentedge is seeking a creative and strategic Social Media Manager to lead our social media initiatives and enhance our brand presence across various platforms. In this dynamic role, you will be responsible for developing and executing engaging content strategies that drive brand awareness, community engagement, and lead generation. The ideal candidate will have a deep understanding of social media trends, analytics, and best practices, along with the ability to craft compelling stories that resonate with our audience.
Key Responsibilities:
• Content Strategy: Develop and implement a comprehensive social media strategy that aligns with business goals and promotes our brand identity.
• Content Creation: Create, curate, and manage engaging content across various platforms (Facebook, Instagram, LinkedIn, Twitter, etc.), including graphics, videos, and written posts.
• Community Engagement: Foster and moderate engagement with our online community, responding to comments and messages in a timely and positive manner.
• Analytics & Reporting: Monitor, analyze, and report on social media performance metrics to assess the effectiveness of campaigns and adjust strategies accordingly.
• Trend Monitoring: Stay informed of social media trends, tools, applications, and best practices to ensure our approach remains relevant and impactful.
• Collaboration: Work with other marketing team members to integrate social media efforts with broader marketing campaigns and initiatives.
• Influencer Partnerships: Identify and collaborate with relevant influencers and brand advocates to amplify our message and reach.
• Social Media Advertising: Plan and manage social media advertising campaigns, optimizing for maximum ROI and engagement.
• Experience: 3 years of experience in social media management or digital marketing, preferably in a B2B environment.
• Content Creation: Strong skills in creating engaging multimedia content, including graphics and video editing skills.
• Analytics Tools: Proficiency with social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social) to track performance and generate reports.
• Social Media Platforms: In-depth knowledge of various social media platforms and their respective audiences, features, and best practices.
• Communication Skills: Excellent written and verbal communication skills, with the ability to convey brand voice and engage diverse audiences effectively.
• Creativity: Proven ability to think creatively and strategically in developing engaging content and campaigns.
• Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.
Preferred Qualifications:
• Bachelor’s degree in Marketing, Communications, or a related field.
• Familiarity with SEO principles and their application in social media content.
• Experience with social media advertising and budget management.
• Knowledge of graphic design software (e.g., Adobe Creative Suite) is a plus.
• Join a forward-looking team at the forefront of digital transformation.
• Work on high-impact, large-scale WordPress projects that challenge your expertise.
• Competitive compensation and benefits package.
• Flexible work arrangements and a collaborative, innovative work culture.