Digital Marketing / Sales

Location: Columbia, Maryland (Onsite)

Experience: Minimum 2 years

Employment Type: Full-time

We are seeking a results-driven and tech-savvy Digital Marketing & Sales Executive to drive lead generation, conversion, and revenue growth for our IT products and services. The ideal candidate should have a blend of digital marketing skills and B2B sales experience, with a strong understanding of the IT industry.

• Plan and execute digital marketing campaigns across channels including SEO, SEM, email, and social media to generate qualified leads
• Identify and pursue new business opportunities for IT services (e.g., software development, cloud solutions, web & app development, etc.)
• Engage with prospects through cold calling, email outreach, LinkedIn, and other channels
• Develop sales presentations, proposals, and product demonstrations tailored to client needs
• Maintain and update CRM with accurate sales activity and pipeline status
• Collaborate with technical teams to align client requirements with service offerings
• Stay up to date with industry trends, competitor offerings, and market dynamics
• Report on key performance metrics and contribute to monthly sales/marketing strategy reviews

• Bachelor’s degree in Marketing, Business, IT, or a related field
• Minimum of 2 years of experience in digital marketing and/or B2B sales in the IT domain
• Strong knowledge of digital tools (Google Ads, SEO tools, CRM software, email marketing platforms)
• Proven track record of achieving sales targets and lead conversion
• Excellent communication, negotiation, and presentation skills
• Ability to understand technical products and translate features into business benefits
• Self-motivated, goal-oriented, and able to work independently or in a team

• Familiarity with IT service models (SaaS, PaaS, custom software, managed services)
• Experience with LinkedIn Sales Navigator, HubSpot, or similar tools
• Understanding of digital analytics and performance tracking