What are the responsibilities and job description for the Sr Manager External Communications position at Academy Sports?
Who We Are
At Academy Sports Outdoors our vision is to be the best sports outdoors retailer in the country — but what truly sets us apart is our people. We’re a passionate, purpose-driven team that’s as committed to each other as we are to our customers.
We’ve spent over 80 years building a culture that puts people first. We believe in creating opportunities for growth, fostering meaningful connections, and supporting every Team Member’s journey. What fuels us? Our belief in the power of fun.
Here, you won’t just help customers gear up for their next adventure — you’ll launch one of your own. Whether you're starting out or leveling up, Academy is a place where fun can’t lose!
What You Will Work On
You will lead a team of communication professionals to deliver Academy’s public relations and media strategy. Your work will include setting priorities, coaching team members, and ensuring timely delivery of impactful campaigns. You will also oversee LinkedIn content and agency partnerships to maintain consistent, compelling storytelling.
In this role, you will foster a culture of collaboration and accountability. You will provide guidance, develop talent, and empower your team to achieve excellence while managing proactive and reactive outreach. Additionally, you will partner cross-functionally to translate complex ideas into clear, impactful messages.
Who You Will Work With
You will collaborate closely with marketing, merchandising, insights, and field leadership teams to deliver seamless campaigns. As a people leader, you will mentor and develop your team while guiding cross-functional partners and external agencies to maximize impact.
What You Bring
Bring your energy, your ideas, and your love for sports and the outdoors.
Bachelor’s degree in public relations, communications, journalism, or related field preferred
8 years of experience in communications or PR, including agency or in-house roles, with 4 years of management
Proven experience managing and developing high-performing teams
Ability to coach, mentor, and provide constructive feedback
Strong writing, editing, and verbal communication skills
Experience managing PR agencies and third-party partners
Ability to manage multiple projects and meet deadlines in a fast-paced environment
Proficiency in budget management, forecasting, and reporting
Expert interpersonal skills and ability to influence stakeholders
Proven experience managing and developing high-performing teams
Ability to coach, mentor, and provide constructive feedback
Strong leadership skills with a focus on collaboration and accountability
A team-first attitude; while your core duties are your priority, you're happy to step in wherever you're needed
Work Style and Physical Requirements
Ability to work flexible hours, including nights, weekends, and holidays as needed
Up to 10% travel, including overnight stays
Regular in-office attendance is required
Acceptable level of hearing and vision to perform job duties
Ability to adhere to company policies and professional standards
Key Skills
Corporate Communications, Customer Relations, Editing, Presentation, Public Relations, Research, Strategy and Execution
Equal Employment Opportunity
Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.