Director, Communications & Outreach

Job Description

The Opportunity

The Director of Communications and Outreach leads the Ticket Program Managers (TPM) project’s communications, marketing, and outreach work. The TPM project is part of the Social Security Administration’s (SSA) Ticket to Work program, which support disability beneficiaries as they pursue career development and employment. You are responsible for planning and coordinating beneficiary and service provider outreach, including GovDelivery messaging, and recommending and implementing outreach activities.

You drive multi-channel outreach (web, email, social, SMS, paid media, webinars, events) to:

• Educate Ticket-eligible beneficiaries about program participation and work incentives, and
• Increase and strengthen the Employment Network (EN) community through a targeted recruitment strategy.
  
  

To be successful you must ensure outreach products and processes meet accessibility, privacy, security, records retention, and approval requirements. This position is contingent upon award of the project to Abt Global.

Core Responsibilities

Beneficiary Outreach Strategy & Campaign Leadership

• Lead the design and execution of a broad-based, organized outreach approach across channels (website content, email, social, paid advertising, media, podcasts, video, SMS/text, and other SSA-approved strategies).
• Build and manage monthly marketing/outreach plans that propose topics and channel tactics; ensure coordination with other SSA outreach activities.
• Develop and oversee creation of outreach products (web content, fact sheets, videos, checklists, publications, blogs, social content—paid and organic) that use plain language, clear calls-to-action, and accessibility best practices.
  
  

Digital Content, Channel Management, and Outreach Operations

• Coordinate with web teams to ensure beneficiary-facing and provider-facing sites deliver current, accessible, action-oriented content (including blog content and WISE webinar registration/archive pathways).
• Lead planning and execution of email outreach and stakeholder dissemination using GovDelivery (or equivalent) as provided by SSA, including management of files and Ticket Program-related GovDelivery accounts, as approved/directed by SSA.
• Improve campaign performance through measurable tactics and track engagement metrics to inform optimization.
• Design and implement SMS/text strategy (consistent with applicable laws and agency requirements.
• Partner with operational teams to align outbound messaging with Help Line capacity and beneficiary experience.
• Lead delivery of 12 WISE webinars per year, including topic planning, and speaker/SME sourcing.
• Manage end-to-end webinar production (pre-production through post) and metrics.
  
  

EN Recruitment Strategy & Execution

• Develop and implement a targeted EN recruitment strategy, using a multi-pronged approach.
• Lead message development, channel selection, and recruitment marketing execution; ensure tactics are efficient and outcome-oriented, with measurement plans and incentives to maximize participation.
• Use data-driven targeting to identify underserved geographies and high-opportunity segments for EN recruitment and beneficiary outreach.
• Analyze the EN Request for Application (RFA) requirements and provide SSA improvement recommendations within the required timeframe; support revisions that maintain quality while reducing unnecessary barriers to participation.
• Track and report recruitment efforts and outcomes in monthly progress reporting.
• Contribute to achievement of SSA performance expectations that the net number of ENs increases by a quantity established by SSA
  
  

What We Value

• Bachelor’s Degree Twelve years of relevant experience, or Master’s Degree Ten years of relevant experience, or PhD Eight years of relevant experience
• Bachelor’s or Master's degree from an accredited institution in Communications, Public Relations, Business Administration, Marketing, or similar field.
• Advanced writing and editing skills; ability to develop original outreach content and ensure message clarity and tone.
• Demonstrated experience planning and executing multi-channel outreach/marketing campaigns in a governed environment (e.g., public sector, healthcare, benefits, or other regulated context).
• Proficiency in market research methodologies and using performance data to optimize campaigns.
• Deep understanding of social media strategy and content development within the confines of agency policies and procedures.
• Experience producing or overseeing webinars and virtual events with accessibility requirements, including captioning and teleconference options.
• Familiarity with SSA disability employment ecosystem and/or services involving ENs, VR agencies, WIPA, PABSS, or related stakeholder groups.
• Experience with GovDelivery (or similar government-grade broadcast tools) and managing subscription audiences and account governance.
• Demonstrated Section 508 / digital accessibility experience, including operationalizing testing and remediation processes.
• Experience with paid digital advertising (social/search/display) and content performance optimization.
  
  

What We Offer

We foster an environment where you can Thrive Your Way. Our innovative total rewards programs are designed to help balance your work and personal life. The approach toward your wellbeing centers around comprehensive benefits, flexible schedules, and professional development.

Abt Global Inc. is an Equal Opportunity employer committed to fostering an inclusive work environment. Abt provides market-competitive salaries and comprehensive employee benefits.

This position offers an anticipated annual base salary range of approximately $120,000 to $135,000 and may vary by ten percent depending on candidate geographic location.  Salary offers are made based on internal equity and market analysis.  

Disclaimer: Abt will never ask candidates for money in exchange for an offer of employment.