What are the responsibilities and job description for the Creative Content Lead position at Absolutely Ridiculous?
The Role
At Absolutely Ridiculous, we don’t make gear — we make functional art. Every stitch, color, and detail has a story, and your job will be to tell the stories of our brand in a scroll-stopping way.
As the Creative Content Lead, you’ll be the driving force that brings our visual identity to life across every marketing touchpoint. From concept to execution, you’ll shape the way the world sees our brand — and make sure it always looks and feels unmistakably Absolutely Ridiculous. You’ll lead our content strategy, manage a roster of in-house and freelance creators, and ensure every piece of content — whether it’s for social, web, email, paid campaigns, or in-person activations — lands with style, clarity, and impact.
If you live for big creative swings, thrive on collaboration, and have the taste level to push a brand into icon territory, this is your shot.
What You’ll Get To Do
- Bring the Look To Life: Define and maintain our visual identity in a way that’s aligned with the artistic vision for the brand, ensuring every photo, video, and design piece is instantly recognizable as Absolutely Ridiculous.
- Lead the Creators: Manage and mentor in-house content talent while directing freelance photographers, videographers, editors, and designers.
- Tell the Story: Concept and execute brand awareness, product-driven, and storytelling campaigns that connect emotionally with our audience and build long-term loyalty.
- Go Beyond the Feed: Deliver content for social, web, email, paid media, and in-person activations — making sure our brand shows up consistently everywhere.
- Collaborate Across Teams: Partner with marketing, product, and community teams to translate brand moments into visual content that moves the needle.
- Stay Ahead of the Curve: Keep an eye on creative trends, cultural moments, and emerging tech to keep our content fresh, relevant, and conversation-worthy.
This job description is not all-inclusive, and certain activities, duties, or responsibilities may be required of the employee as needed.
If you’re ready to shape a brand’s visual identity, lead a crew of creators, and produce content that turns heads on every platform — we want to see your work.
Who We Are
Absolutely Ridiculous® was founded in 2021 by the award-winning artist "✘" as a creative endeavor reimagining sporting goods as functional art. ✘ combines ideas of art, fashion, luxury, music, pop culture, and sports.
Based out of Nashville, TN, ✘ is most known for his iconic artwork creating the Ice Cream Baseball Glove, a reimagined baseball glove that has challenged the way that we view sporting goods design and on-field self-expression. Chosen by Amazon as a 2022 winner of the NEXT Award for Emerging Sports, Music, and Entertainment Company of the Year, Absolutely Ridiculous is the fastest-growing sporting goods brand in the world as it transforms the way the sport is played by providing unprecedented self-expression and creativity for fans and athletes alike of all ages, genders, and nationalities around the world.