What are the responsibilities and job description for the Community Outreach Specialist position at AbriCare?
Title: Community Outreach Specialist
Reports to: Vice President, Regional Operations
Department/Location: Kansas City, MO (Local Travel Required)
FLSA Status: Full-Time Exempt
About AbriCare
AbriCare is a mission-driven personal care services (PCS) organization that helps seniors and adults with disabilities live safely and independently at home. We combine compassionate caregiving with AI-enabled operations, empowering our teams to deliver person-centered care efficiently and at scale.
About the Role
The Community Outreach Specialist will be AbriCare's face in the community. You'll help us build relationships, awareness, and trust across Kansas City and surrounding Missouri communities.
This role is all about connection — meeting people where they are, representing our mission at community events, and building partnerships that help more people access care. You'll spend your time out in the field: volunteering, sharing information, collaborating with referral partners, and making sure AbriCare becomes a familiar, trusted name in Kansas City.
What You'll Do
Reports to: Vice President, Regional Operations
Department/Location: Kansas City, MO (Local Travel Required)
FLSA Status: Full-Time Exempt
About AbriCare
AbriCare is a mission-driven personal care services (PCS) organization that helps seniors and adults with disabilities live safely and independently at home. We combine compassionate caregiving with AI-enabled operations, empowering our teams to deliver person-centered care efficiently and at scale.
About the Role
The Community Outreach Specialist will be AbriCare's face in the community. You'll help us build relationships, awareness, and trust across Kansas City and surrounding Missouri communities.
This role is all about connection — meeting people where they are, representing our mission at community events, and building partnerships that help more people access care. You'll spend your time out in the field: volunteering, sharing information, collaborating with referral partners, and making sure AbriCare becomes a familiar, trusted name in Kansas City.
What You'll Do
- Build Awareness & Connection
- Represent AbriCare at senior events, health fairs, food pantries, and community gatherings.
- Share our story and services with individuals, families, and organizations in the community.
- Identify new opportunities for visibility through volunteering, sponsorships, and co-hosted events.
- Develop Partnerships
- Build and maintain relationships with local referral sources: hospitals, social workers, AAAs, VA centers, and senior programs.
- Collaborate with faith communities, housing authorities, and local nonprofits to connect with seniors in need.
- Serve as a local resource - someone partners call when they have a family or senior who needs help.
- Drive Community Outreach Efforts
- Coordinate and participate in AbriCare-led events such as bingo nights, caregiver workshops, or educational talks.
- Support flyer and collateral distribution across assigned routes.
- Keep our outreach database up to date with contact information and engagement notes
- Advocate for Access
- Educate community members about Missouri Medicaid personal care services and how AbriCare can help them get started.
- Distribute educational handouts and materials that build understanding and trust.
- Be an active listener and voice for the community - bringing feedback to the team about what people need most.
- Minimum 1 year of experience in community outreach, marketing, healthcare liaison work, or related role.
- High school diploma or GED required; associate or bachelor's degree in communications, marketing, public health, or a related field preferred.
- Demonstrated experience building relationships in community or healthcare settings.
- Strong communication and presentation skills with comfort speaking to groups and individuals.
- Proficiency in Microsoft Office and ability to track activities in CRM or similar systems.
- Valid driver's license, reliable transportation, and willingness to travel locally across Kansas City and surrounding areas.
- 2 years of experience in outreach, healthcare, or community development.
- Experience working with older adults, people with disabilities, or Medicaid programs.
- Familiarity with the Missouri aging and home care ecosystem, including AAAs, social service agencies, and community organizations.
- Previous work with or for a home care, healthcare, or nonprofit organization.
- Community Engagement: Comfortable representing AbriCare in public settings and building trust through consistent presence.
- Relationship Building: Skilled at forming long-term partnerships with diverse organizations and individuals.
- Organization & Follow-Through: Able to manage multiple outreach priorities and maintain accurate tracking of contacts and activities.
- Mission Alignment: Deeply motivated by AbriCare's goal of helping people live safely and with dignity at home.
- Adaptability: Thrives in a start-up environment and adjusts quickly to evolving priorities.
- Communication: Clear, compassionate, and professional verbal and written communication skills.