Community Outreach Specialist - Personal Care Services / Home Health

About AbriCare

AbriCare is a mission-driven personal care services (PCS) organization that helps seniors and adults with disabilities live safely and independently at home. We combine compassionate caregiving with AI-enabled operations, empowering our teams to deliver person-centered care efficiently and at scale.

About the Role

The Community Outreach Specialist is responsible for driving referral growth and building strategic relationships for AbriCare’s personal home care services across western St. Louis and surrounding Missouri communities.

This role is ideal for someone with hands-on experience in personal home care or home health who understands how families access in-home support. You’ll serve as the face of AbriCare in the field, developing referral partnerships, educating the community on in-home care services, and consistently generating new client opportunities. This is a relationship-driven, field-based role focused on expanding access to personal care services and growing our presence in the market.  

Candidates must have prior experience in personal home care, home health, who understand how non-medical in-home care services are delivered and accessed. This role focuses on developing referral relationships, educating partners and families, and driving consistent growth through community-based outreach across St. Louis and surrounding Missouri communities.

What You’ll Do

• Build Awareness & Connection
  • Represent AbriCare at senior events, health fairs, food pantries, and community gatherings.
  • Share our story and services with individuals, families, and organizations in the community.
  • Identify new opportunities for visibility through volunteering, sponsorships, and co-hosted events.
•  Develop Partnerships
  • Build and maintain relationships with local referral sources: hospitals, social workers, AAAs, VA centers, and senior programs.
  • Collaborate with faith communities, housing authorities, and local nonprofits to connect with seniors in need.
  • Serve as a local resource - someone partners call when they have a family or senior who needs help.
• Drive Community Outreach Efforts
  • Coordinate and participate in AbriCare-led events such as bingo nights, caregiver workshops, or educational talks.
  • Support flyer and collateral distribution across assigned routes.
  • Keep our outreach database up to date with contact information and engagement notes
• Advocate for Access
  • Educate community members about Missouri Medicaid personal care services and how AbriCare can help them get started.
  • Distribute educational handouts and materials that build understanding and trust.
  • Be an active listener and voice for the community - bringing feedback to the team about what people need most. 

Required Qualifications

• Minimum 1 year of experience in community outreach, marketing, healthcare liaison work, or related role.
• High school diploma or GED required; associate or bachelor’s degree in communications, marketing, public health, or a related field preferred.
• Demonstrated experience building relationships in community or healthcare settings.
• Strong communication and presentation skills with comfort speaking to groups and individuals.
• Proficiency in Microsoft Office and ability to track activities in CRM or similar systems.
• Valid driver’s license, reliable transportation, and willingness to travel locally across St. Louis, Missouri and surrounding areas.

Preferred Qualifications

• 2 years of experience in outreach, healthcare, or community development.
• Experience working with older adults, people with disabilities, or Medicaid programs.
• Familiarity with the Missouri aging and home care ecosystem, including AAAs, social service agencies, and community organizations.
• Previous work with or for a home care, healthcare, or nonprofit organization.

Core Competencies

• Community Engagement: Comfortable representing AbriCare in public settings and building trust through consistent presence.
• Relationship Building: Skilled at forming long-term partnerships with diverse organizations and individuals.
• Organization & Follow-Through: Able to manage multiple outreach priorities and maintain accurate tracking of contacts and activities.
• Mission Alignment: Deeply motivated by AbriCare’s goal of helping people live safely and with dignity at home.
• Adaptability: Thrives in a start-up environment and adjusts quickly to evolving priorities.
• Communication: Clear, compassionate, and professional verbal and written communication skills.