Account Executive - Primary Care

Job Overview

The Account Executive at Abode Care Partners is responsible for driving strategic growth and expanding the organization’s presence across senior living communities, skilled nursing facilities, and continuing care retirement communities (CCRCs). This role focuses on identifying new market opportunities, developing and managing high-value partnerships, and positioning Abode as a preferred provider of value-based primary care services for older adults.

Blending strategic sales, relationship management, and market development, the Account Executive leads efforts to engage prospective partners, navigate complex sales cycles, and convert opportunities into long-term, sustainable partnerships. The role requires a deep understanding of the post-acute and senior living landscape, as well as the ability to align Abode’s clinical model with the operational and financial goals of its partners.

Working closely with senior leadership, community relations, and patient engagement teams, the Account Executive ensures a seamless onboarding experience for new partners and supports ongoing relationship success. This includes maintaining strong partner satisfaction, identifying opportunities for growth within existing accounts, and contributing to overall market strategy and performance.

Responsibilities

Growth, Sales, and Business Development

• Analyze market data to develop and implement community- and territory-specific go-to-market strategies
• Identify, evaluate, and pursue new business opportunities through sales calls, referrals, CRM targeting reports, and direct engagement with senior living communities and parent company operators
• Present Abode’s value-based care and healthcare services model with clarity and enthusiasm to diverse audiences
• Finalize contracts, coordinate new account startups, and transition account services to operations after client commitment
• Develop strategic territory plans and execute them to maximize efficiency and revenue growth
• Achieve and exceed quarterly and annual sales, bed, and census growth goals

Relationship Development & Client Engagement

• Build and maintain strong, lasting relationships with key stakeholders, from C-suite executives to community teams, referral sources, and industry partners
• Customize presentations and proposals to meet the unique needs of each community/facility
• Maintain accurate tracking and reporting of activity, referrals, and metrics in Salesforce and other CRM systems
• Collaborate internally with sales and clinical operations to ensure smooth onboarding, exceptional service, and high community satisfaction

Operational Excellence & Market Insight

• Monitor market trends, competitor activity, and client needs to inform strategic decision-making
• Coordinate with internal teams to uncover leads, resolve client concerns, and deliver ongoing value
• Represent Abode Care Partners at local, state, and national trade shows as needed

Qualifications

• Bachelor’s degree or equivalent experience
• Minimum 3 years of healthcare sales experience, including senior living and skilled nursing preferred
• Experience negotiating contracts and selling healthcare services or solutions is preferred
• Valid driver’s license; travel as required
• Salesforce and CRM experience preferred
• Strong sales, communication, negotiation, and presentation skills
• Excellent analytical and critical thinking skills to interpret market data and implement strategy
• Ability to prioritize tasks, take initiative, and support multiple stakeholders effectively
• Proficiency in Microsoft Office Suite, including Excel, Outlook, and PowerPoint.
• Experience with CRM and sales management tools preferred.
• Self-motivated, organized, and capable of working independently and collaboratively
• High professionalism and empathy for older adult populations