What are the responsibilities and job description for the Marketing Analyst position at Abilene Housing Authority?
We are looking for a Marketing Data Analyst to join our Marketing team and help us make data driven decisions that drive customer engagement and sales growth. You will think strategically, optimize analytics tools, develop insightful analysis, communicate findings to senior leaders, and work effectively as part of a cross-functional team. This role will report to our VP of Marketing and Chief Growth Officer. Responsibilities:Analyze sales funnels and customer behaviorMeasure ROI of marketing effortsCollect and report on KPIs for email campaigns, social media, paid digital, ecommerce websites, and moreConduct competitive research and analyze benchmarking dataRecommend optimizations for ecommerce websites and marketing campaignsResearch, implement, and optimize our data collection and analytics toolsVerify the accuracy and relevance of our dataRequirements:Bachelor’s degree required in Marketing Analytics or related field1-2 years of experience as a Marketing Analyst or similar roleExperience/understanding of PPC campaigns, SEM campaign strategies and SEO practicesProficient in Microsoft Office (Word, Excel, etc.)Excellent organizational skillsStrong communicator, positive team member, and enthusiastic problem-solverDetail-oriented, works efficiently, and consistently meets deadlines
Salary : $40 - $50