Digital Communications Manager

Job Summary

The Digital Communications Manager is responsible for promotion of the ABC Keystone brand through video, photography and social media posting. This position drafts messages and communication pieces to ensure public recognition of the Chapter as the “voice of construction.” Manages the content and flow of communications, drafts press releases and shares with media outlets, maintaining a database of media contacts. Take photographs and videos, post to social media outlets in a consistent and timely fashion. Keeps up with trends in social media to keep ABC Keystone feed fresh. Ensures adherence to ABC brand. 

Essential Functions

·       Create content for social media, including Facebook, Twitter, Instagram and LinkedIn.

·       Create content for YouTube channel/s.

·       Establish ABC Keystone social media presence on new channels, including Snapchat and TikTok.

·       Draft press releases; send to appropriate media contacts.

·       Maintain a database of media contacts.

·       Send emails using Constant Contact and Association database.

·       Assist members with their own marketing and public relations efforts.

·       Ensure adherence to ABC brand by coordinating the appearance of electronic materials.

·       Be present, taking videos and photographs, at member events, including Excellence in Construction Awards, Inaugural, Economic Breakfast, golf outings, clay shoots, member mixers, Apprenticeship Graduation, and workforce development events.

·       Serve as point of contact for artificial intelligence programs and usage guidelines.

Non-Essential Functions

·       Travel both in-state and out-of-state for professional development and national events.

Job Qualifications and Skills

·       Bachelor’s degree or higher in communications or related field.

·       Knowledge of social media trends.

·       Advance skill in email marketing platform (i.e., Constant Contact).

·       Photography.

·       Videography.

·       Basic HTML coding skills.

·       Proficient in Microsoft Office Suite (Excel, Word, Access)

·       Advanced skill in Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat)

·       Advanced skill in proofreading.

·       Excellent communication skills, both written and oral.

·       Detail-oriented and organized.

·       General knowledge of office equipment operation, including: Multi-Function Printer and Computer

Physical Demands and Work Environment

This is an office position in a climate-controlled environment. The Communications Manager may need to lift up to 25 lbs. Events may take place outdoors, exposing the position to sun, heat, cold, snow and/or rain.

This position may work occasionally at early morning or late evening events.

This job description is not intended to cover every single requirement of the job. The company reserves the right to change job duties at any time.

Equal Employment Opportunity

It is the policy of ABC Keystone Chapter to provide equal opportunity in full compliance with the Civil Rights Act of 1964, as amended, in the Age Discrimination in Employment Act of 1967, provisions of the Rehabilitation Act of 1973, the Veterans Readjustment Act of 1974, the Presidential Orders, and the regulations of the office of Federal Contract Compliance Programs. This provides for equal employment without regard to race, color, religion, sex, national origin, marital status, age, disability, or veteran status.