What are the responsibilities and job description for the Marketing Director position at ABC Home & Commercial Services?
Description
Are you the master of marketing magic we’re looking for?
We’re not looking for just another “digital marketer” or “sales person.” We’re looking for an experienced Marketing Director - a creative strategist who can lead a variety of types of campaigns from concept to reality. Someone who thrives in blending bold, old-school advertising with cutting-edge digital campaigns. Someone who can see the big picture and manage the details.
$130k – $160k based on experience
This is not a remote position. We’re only reviewing and considering local applicants in Austin, TX, and surrounding areas with strong knowledge of the Central Texas market.
Reports directly to the Vice President/CFO
Join the ABC Family:
At ABC Home & Commercial Services, we're more than just a company; we're a central Texas institution. With over 75 years of history and a team of over 1,000 employees serving a growing network of cities in Central and South Texas, we take pride in being a family-owned business dedicated to, serving home & business owners, and supporting families. This is your opportunity to make your mark, own the brand, and lead marketing for a company that’s growing fast and dreaming big.
This role is becoming available as our current Marketing Director prepares to retire on March 4, 2026, following over 11 years of dedicated service to the company.
Why You’ll Love This Role:
- Lead bold campaigns: outdoor, digital, radio, TV, OTT, PPC, SEO, and more.
- Plan big: manage multi-million dollar budgets and annual marketing plans for Austin and multiple cities.
- Be a brand voice: write compelling copy for brochures, websites, campaigns and ads.
- Own vendor relationships: negotiate, manage, and collaborate for maximum impact.
Requirements
What You’ll Bring:
- 5–10 years of marketing experience - with at least one director-level role
- Bachelor’s degree in Marketing, Advertising, or Communications. Optional: degrees in Radio & Television, Media Production, or Business Administration can be considered, especially if the candidate has strong hands-on campaign experience.
- Deep knowledge of Austin and Central Texas markets
- Proven expertise in managing multi-channel campaigns including traditional media (radio, TV, outdoor), digital platforms, reputation management, and social platforms.
- Experience in budgeting, vendor management, and campaign planning for multiple cities
- Strong background in writing and developing marketing copy
- Comfort with managing large budgets and delivering measurable results
- Experience in service industry trades strongly preferred
- Exceptional organizational, leadership, and communication skills
- Some travel may be required.
What We Offer:
- Competitive salary: $130k–$160k, based on experience
- Full benefits: health, dental, vision, life insurance
- 401(k) with company match
- Paid vacation, sick leave, and profit sharing
- Professional development opportunities
What You’ll Do:
- Lead and manage all aspects of marketing strategy for Austin and surrounding markets
- Plan and manage large annual marketing budgets across multiple cities
- Oversee all advertising mediums & channels
- Lead brand messaging and copywriting for brochures, web content, and other promotional materials
- Oversee website development and ensure brand consistency across multiple owned ABC sites
- Collaborate with leadership to align marketing efforts with company goals
- Monitor and report on campaign performance and ROI
- Stay ahead of trends in both traditional and digital marketing to keep the brand competitive
- Oversee recruitment marketing efforts (if assigned)
- Lead and manage the Social Media/Email Coordinator, ensuring all digital campaigns, social media content, and email communications support the company’s marketing strategy and brand objectives.
- Adhere to high ethical standards and ensures compliance with local, state, and federal regulations, and company policies, procedures, and compliance programs.
- Provides constructive and timely performance evaluations.
- Briefing employees on all relevant information from the Executive Team.
- Oversee recruitment marketing efforts (if assigned).
- Occasional after-hours events or projects.
- Other duties as assigned.
Schedule:
- Monday – Friday (standard hours)
- Occasional after-hours events or projects
ABC is an Equal Opportunity Employer.
Please note that if an offer is extended that we do conduct the following pre-employment screenings: Drug Screen, Physical & Physical Performance Evaluation (PPE). ABC participates in the E-Verify (I-9) program and conducts comprehensive criminal background checks, along with a 7-year Motor Vehicle Report (MVR) review. Must hold a valid driver's license with an issue date of at least five years prior to the date of this application.
As an equal opportunity employer, we are committed to respecting the religious beliefs and practices of all individuals. We will consider reasonable accommodation requests from applicants and employees who require adjustments to their work schedules or practices due to sincerely held religious beliefs, provided such accommodations do not create an undue hardship on the company’s operations.
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Salary : $130,000 - $160,000