Senior Product Manager Diagnostics

JOB DESCRIPTION: About Abbott At Abbott, we are committed to helping people live healthier, fuller lives through innovative healthcare solutions. Our Core Diagnostics business plays a critical role in delivering accurate, timely diagnostic information that clinicians rely on every day. We are now looking for a Product Manager, Core Diagnostics to help drive commercial performance and strengthen our portfolio across Region North Europe. The Opportunity As Product Manager, you will work closely with the Core Diagnostics team to plan, implement and deliver impactful marketing strategies across the region. You will be responsible for tailoring global and regional campaigns to local market needs, supporting sales teams, and driving brand presence across multiple channels. This is a highly visible role, offering the opportunity to influence strategy, lead launches, and make a measurable impact on business growth. Key Responsibilities Marketing & Commercial Execution Deliver regional marketing objectives, strategies and tactics for the Core Diagnostics portfolio (including Alinity, ARCHITECT and AlinIQ) Ensure consistency of messaging, campaigns and brand execution across Region North Europe Manage marketing budgets effectively within agreed limits Support the achievement of sales and margin targets for priority product areas Marketing Communications & Campaigns Create compelling internal communications to inform and inspire regional teams Lead external communications across digital channels, social media, customer communications and trade publications, ensuring compliance with regulatory Ad/Promo requirements Develop editorial content, including articles and white papers Drive brand visibility through customer events, promotional activities and industry congresses Product Lifecycle Management Act as the product expert for sales and management teams, supporting product training as required Work cross‑functionally with Quality, Regulatory, Service, Finance and Tender teams on product launches, updates and conversions Provide timely regional input to Area and Global Marketing teams, including demand forecasting Market Intelligence & Insights Conduct quarterly analysis of sales performance, market share and competitor activity Present insights, trends and recommendations to senior marketing and sales stakeholders Design targeted, account‑specific campaigns to improve market penetration What You’ll Bring Essential Degree‑level education in Business, Science or a related discipline Proven experience in tactical marketing Strong understanding of marketing principles in IVD High level of customer focus and ability to operate in a cross‑functional environment Strong drive for results, influence and initiative Highly Desirable Digital and social media marketing experience CRM‑based campaign experience (e.g. Salesforce or similar) IVD market knowledge and/or relationships Financial acumen with experience using Excel WHAT WE OFFER As you’d expect from a global healthcare company, we offer a fantastic range of benefits including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme. Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews. The base pay for this position is N/A In specific locations, the pay range may vary from the range posted. JOB FAMILY: Product Management DIVISION: CRLB Core Lab LOCATION: United Kingdom > Maidenhead : Remote ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 20 % of the Time MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce. Follow Us: Facebook LinkedIn YouTube Twitter