What are the responsibilities and job description for the Marketing Manager UK & Ireland - Heart Failure position at abbott?
JOB DESCRIPTION: Join Abbott’s innovative Heart Failure (HF) business, where we are committed to transforming patient outcomes through cutting‑edge cardiovascular technologies. We are seeking a passionate and driven Marketing Manager to support the growth, adoption, and clinical excellence of our Heart Failure portfolio and especially the CardioMEMS expansion. This is a brand new role in our Heart Failure division who will cover the region of UK and Ireland, based in Abbott House, Maidenhead, Berkshire. The role would require national travelling up to 25%. What you’ll do Develop and deliver short-, medium-, and long-term marketing strategies for CardioMEMS across UKI, aligned to commercial and financial goals Plan and execute integrated multi-channel campaigns (digital, email, events, webinars, paid media) to drive awareness and adoption Create compelling content and sales enablement materials, ensuring consistent messaging and strong brand positioning Partner with sales, market access, and regional teams to ensure aligned execution and maximise market impact Analyse market trends, campaign performance, and competitor activity to identify opportunities and optimise strategy Build and manage relationships with KOLs, scientific associations, and key stakeholders across UKI Coordinate events, conferences, and webinars end-to-end, ensuring seamless delivery and strong engagement Manage external agencies and internal stakeholders to deliver campaigns on time and within budget Lead, coach, and inspire high-performing marketing and field teams, driving accountability and results Support forecasting, budgeting (LBE/Outlook), and ensure compliance with company policies and quality standards What you’ll need Bachelor in Marketing or equivalent through experience Medical or scientific training in the biomedical field Knowledge of the medical devices market Previous experience in the field of Heart Failure, Cardiac Surgery or Perfusion, on technical, clinical and/or marketing functions Strong copywriting and content creation abilities Solid understanding of social media, email marketing Ability to interpret data and translate insights into actions Excellent communication and stakeholder‑management skills Strong organisational skills with attention to detail Confident in managing webinars and supporting event logistics Proven track record of delivering multi‑channel campaigns Experience with webinars, virtual events or hybrid event formats Experience working with analytics tools (e.g., GA, social insights) Experience collaborating with agencies or freelancers Creative thinker with an analytical mindset Proactive, self‑driven and results‑oriented Strong communicator with excellent interpersonal skills Calm and organised during live events and webinars Adaptable and able to thrive in a fast‑paced environment At Abbott, we are committed to your ongoing development and progression and we will ensure you receive the very best training and support to enable your success. As you’d expect from a global healthcare company, we offer a phenomenal range of benefits to support you and your family. These include competitive salaries and bonus potential, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme. The base pay for this position is N/A In specific locations, the pay range may vary from the range posted. JOB FAMILY: Product Management DIVISION: HF Heart Failure LOCATION: United Kingdom > Maidenhead : Abbott House ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 25 % of the Time MEDICAL SURVEILLANCE: No SIGNIFICANT WORK ACTIVITIES: Not Applicable Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce. Follow Us: Facebook LinkedIn YouTube Twitter