Director, Consumer Insights – Abbott Heart Failure

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. JOB DESCRIPTION: In Abbott’s Heart Failure (HF) business, we’re developing solutions to diagnose, monitor and manage heart failure, allowing people to restore their health and get on with their lives. The Opportunity As Director of Consumer Insights for the Heart Failure business, you will lead the development and execution of a robust insights strategy that informs critical decisions across product innovation, commercial strategy, and patient experience. You will serve as a strategic partner to cross-functional teams—translating complex data into actionable insights that shape how we engage with patients, providers, and health systems. Your work will directly influence how we improve outcomes, reduce readmissions, and elevate the standard of care in heart failure management. What You’ll Do Lead Insight Strategy for Heart Failure: Design and implement a comprehensive insights roadmap that supports the Heart Failure portfolio, including CardioMEMS and future pipeline innovations. Drive Patient-Centered Innovation: Leverage qualitative and quantitative research to uncover unmet patient needs, barriers to adoption, and opportunities to improve adherence and engagement across the care continuum. Inform Product and Experience Design: Partner with Product, Clinical, and R&D teams to ensure the voice of the patient and provider is embedded in product development, service design, and digital health solutions. Enable Commercial and Brand Strategy: Collaborate with Marketing and Commercial teams to translate insights into differentiated messaging, segmentation strategies, and go-to-market plans that resonate with diverse stakeholders (e.g., cardiologists, nurse navigators, hospitalists). Monitor Market and Ecosystem Trends: Track evolving dynamics in heart failure care, including value-based care models, remote monitoring adoption, and health equity considerations. Provide foresight to anticipate shifts and guide proactive strategy. Lead Research Execution: Oversee the design and execution of primary and secondary research initiatives, managing external vendors and internal partners to ensure high-quality, timely, and actionable deliverables. Build and Mentor a High-Performing Team: Lead and develop a team of insights professionals, fostering a culture of curiosity, analytical rigor, and strategic influence. Minimum Qualifications 10 years of experience in consumer insights, market research, or strategy, with at least 5 years in a leadership role. Deep understanding of the healthcare ecosystem, preferably in cardiology, heart failure, or medtech. Proven ability to influence senior stakeholders and drive strategic decisions through insights. Experience working with cross-functional teams including Product, Clinical, Marketing, and Commercial. Strong analytical and storytelling skills; fluency in tools such as Tableau, Power BI, or similar platforms is a plus. Bachelor’s degree in Marketing, Business, Psychology, or related field; Master’s preferred. The base pay for this position is $172,000.00 – $344,000.00 In specific locations, the pay range may vary from the range posted. JOB FAMILY: Product Management DIVISION: HF Heart Failure LOCATION: United States > Pleasanton : 6101 Stoneridge Dr ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 20 % of the Time MEDICAL SURVEILLANCE: No SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday) Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce. Follow Us: Facebook LinkedIn YouTube Twitter