What are the responsibilities and job description for the Sales and Marketing Analyst position at Abbott Laboratories Employees Credit Union?
SUMMARY: The Sales and Marketing Analyst is responsible for managing sales and promotional/ product analysis through various analytics systems for campaigns/channels and communicating results to relevant business units. This position is also responsible for targeted campaign design, maintenance, and optimization of the marketing database (MCIF).
ESSENTIAL FUNCTIONS:
- Leads the operation and maintenance of the MCIF marketing database. Utilizes MCIF to identify and create targeted member campaigns.
- Tracks overall marketing effectiveness and ROI for all marketing campaigns using a variety of systems including marketing database and provide timely results to management.
- Manages marketing automation tools to include design, creation, and execution of campaigns within the marketing database.
- Participates in campaign development and execution including research, segmentation, and quantification of results.
- Performs research and provides strategic insights into the market, trends, competitors, products and potential members.
- Pulls and analyzes sales production data monthly in support of the sales incentive program.
- Identifies trends in campaign data that can be marketing opportunities in growing member engagement, portfolio growth or strategic insight and monitors ongoing campaign performance.
- Actively participates in the creation of marketing strategy and campaign design.
- Leads the semi-annual Performance Analytics marketing report process, including gathering data from various departments and communicating results to management team.
SECONDARY FUNCTIONS:
- Cross-trains other marketing staff on analytical applications and programs.
- Works cross-functionally with other departments on strategic projects that involve marketing research and analytics.
- Pulls analysis for the member survey platform to track member satisfaction.
- Assists in the implementation of new products and services.
- Conducts market research to determine new product or service opportunities.
- Completes file maintenance of the organization’s core system on a monthly basis.
- Assists in the maintenance and distribution of marketing materials for branch fulfillment.
- Completes data entry and maintenance of annual marketing budget.
- Supports the review of all marketing communications for accuracy and compliance approval.
- Other duties as assigned.
QUALIFICATIONS:
- Education Required: High School Diploma or equivalent
- Education Preferred: Bachelor’s degree in Marketing, Public Relations, Business, or related field
- Experience Required: One (1) year of experience in a marketing analytics role
- Experience Preferred: Three (3) years of experience in a Marketing Analytics role within a financial institution.
TRAVEL: Up to 10% local travel
The base pay for this position is $52,743.88 to $87,906.46 per year. In specific locations, the pay range may vary from the range posted. Click here to learn more about ALEC and our benefits.
Salary : $52,744 - $87,906