Performance Marketing Specialist

Abacus Business Computer (abcPOS) is a New York City-based technology company specializing in comprehensive point-of-sale (POS) systems and integrated payment solutions. With over 30 years of industry expertise, abcPOS offers an all-in-one platform that combines POS systems, merchant services, and growth-focused marketing tools.

Serving more than 6,000 businesses and supporting over 40,000 devices, abcPOS empowers a diverse customer base — from restaurants and retail stores to e-commerce ventures, franchises, and international enterprises — with scalable, reliable, and innovative business solutions.

Must be fluent in both Chinese and English

Role Overview

We are looking for a Performance Marketing Specialist to drive digital growth through data-backed paid media and performance campaigns. This role combines strategic thinking and hands-on execution across Paid Social, Paid Search, and SEO/SEM channels. You will manage ad budgets, optimize campaign performance, and collaborate with Sales, Business Development, and cross-functional teams to generate and nurture high-quality leads.

The ideal candidate is both analytical and creative — someone who can use data insights to refine campaigns while also contributing to content strategy and conversion optimization.

Responsibilities:

Paid Media Management & Optimization

• Plan, design, and execute paid media campaigns across platforms (Google Ads, Meta, LinkedIn, etc.) to achieve performance targets.
• Oversee campaign setup, keyword strategy, ad copy, bid and budget management, and continuous optimization.
• Conduct A/B and split testing (including third-party tools) to improve ROI and conversion rates.
• Track and analyze performance metrics, providing monthly reports with actionable insights.

SEO, SEM & Analytics

• Work with the marketing team and external partners to ensure technical SEO and SEM best practices are implemented.
• Use analytics tools (Google Analytics, HubSpot, Salesforce, etc.) to track performance, identify trends, and make data-driven improvements.
• Develop strategies to increase organic reach and reduce cost per acquisition.

Content & Conversion Strategy

• Collaborate with the creative and content teams to ensure ads and landing pages align with the brand voice and messaging.
• Provide feedback on visual and video creatives, ensuring high engagement and conversion potential.
• Support localized campaigns with bilingual marketing materials (English and Chinese).

Cross-Functional Collaboration

• Partner closely with Sales and Business Development teams to align marketing efforts with lead generation goals.
• Coordinate with internal stakeholders on marketing initiatives, product launches, and promotional campaigns.
• Present campaign insights and performance updates to management and contribute to broader marketing strategy discussions.
  

Qualification:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Bilingual fluency in English and Chinese (written and spoken).
• 2 years of hands-on experience managing paid media or growth marketing campaigns.
• Strong understanding of SEO/SEM, conversion rate optimization (CRO), and analytics.
• Proficiency with Google Ads, Meta Ads, HubSpot, Salesforce, and Google Analytics.
• Solid communication and presentation skills with the ability to translate data into actionable insights.
• A proactive, results-driven mindset with strong project management and collaboration skills.