What are the responsibilities and job description for the Digital Marketing Specialist position at Abacus Business Computer?
Benefits:
Abacus Business Computer (abcPOS) is a New York City-based technology company specializing in comprehensive point-of-sale (POS) systems and integrated payment solutions. With over 30 years of industry expertise, abcPOS offers an all-in-one platform that combines POS systems, merchant services, and growth-focused marketing tools.
Serving more than 6,000 businesses and supporting over 40,000 devices, abcPOS empowers a diverse customer base — from restaurants and retail stores to e-commerce ventures, franchises, and international enterprises — with scalable, reliable, and innovative business solutions.
What We Looking For:
We’re seeking a Digital Marketing Specialist with strong skills in SEO, SEM, and content creation for the hospitality industry to lead our online growth efforts.
Responsibilities include:
- 401(k)
- Bonus based on performance
- Health insurance
- Paid time off
- Training & development
Abacus Business Computer (abcPOS) is a New York City-based technology company specializing in comprehensive point-of-sale (POS) systems and integrated payment solutions. With over 30 years of industry expertise, abcPOS offers an all-in-one platform that combines POS systems, merchant services, and growth-focused marketing tools.
Serving more than 6,000 businesses and supporting over 40,000 devices, abcPOS empowers a diverse customer base — from restaurants and retail stores to e-commerce ventures, franchises, and international enterprises — with scalable, reliable, and innovative business solutions.
What We Looking For:
We’re seeking a Digital Marketing Specialist with strong skills in SEO, SEM, and content creation for the hospitality industry to lead our online growth efforts.
Responsibilities include:
- Creating and executing SEO strategies and PPC campaigns.
- Writing engaging, restaurant-focused content for all digital channels.
- Using data and analytics to improve campaign performance.
- Managing retargeting strategies to boost conversions.
- Collaborating with our external agency on technical SEO.
- Working with Sales and Business Development to generate leads through video marketing, email campaigns, and digital ads. This role is perfect for someone who’s creative, data-driven, and passionate about digital marketing in the food and hospitality space.
- 2 years of digital marketing experience.
- Strong SEO expertise: technical SEO, content optimization, and link building.
- Deep paid search (PPC) knowledge: Google Ads & Meta Ads.
- Creative Suite proficiency: Canva, Adobe (InDesign, Illustrator, Premiere Pro).
- Experience with HubSpot & Salesforce.
- Fluent in Mandarin (Chinese) and English.
- Exceptional communication skills (written & verbal).
- Strong multitasking & time management—ability to handle multiple projects.
- Collaborative mindset—aligning digital marketing efforts with business goals.
- Hospitality industry digital marketing experience.
- Multi-channel expertise:
- Mobile marketing
- Email marketing
- Pay-per-click (PPC) marketing
- Social media marketing
- Content marketing
- Search engine optimization (SEO)