What are the responsibilities and job description for the Marketing Manager, Lifestyle position at AARP?
Overview:
The Marketing Manager develops marketing campaigns, communications materials, and implementation strategies that support engagement, revenue, and other organizational objectives. It ensures projects are consistent and aligned with overall marketing strategies and adjacent ongoing projects. The role tracks and assesses campaign results and adjusts marketing strategies and plans to meet changing markets and competitive conditions. It conducts quality control reviews of provider marketing materials to ensure compliance with AARP brand guidelines and messaging. The role collaborates with management and matrix partners to identify opportunities for continuous improvement across business objectives and KPIs. It also requires the ability to travel up to 10–15% of the time as needed.
Responsibilities:
Hybrid Work Environment
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
AARP Services, Inc., founded in 1999, is a wholly-owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available by independent providers as benefits to AARP’s millions of members. The provider offers currently span health products, financial products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; credit cards, auto and home, mobile home and motorcycle insurance, life insurance and annuities; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services and legal services. AARP Services also engages in new product development activities for AARP and provides certain consulting services to outside companies.
The Marketing Manager develops marketing campaigns, communications materials, and implementation strategies that support engagement, revenue, and other organizational objectives. It ensures projects are consistent and aligned with overall marketing strategies and adjacent ongoing projects. The role tracks and assesses campaign results and adjusts marketing strategies and plans to meet changing markets and competitive conditions. It conducts quality control reviews of provider marketing materials to ensure compliance with AARP brand guidelines and messaging. The role collaborates with management and matrix partners to identify opportunities for continuous improvement across business objectives and KPIs. It also requires the ability to travel up to 10–15% of the time as needed.
- Supports internal and/or external teams and clients by creating proposals, presentations, and other materials using product/program information, data, and media insights. Assists with planning, creation, and execution of various strategic marketing communications.
- Consults and collaborates with cross-functional teams, colleagues, and leadership to deliver effective programs and other client offerings that advance organizational goals.
- Monitors the competitive landscape and market trends to identify new opportunities for the organization to shape products, programs, and/or services most relevant to the target audience.
- Provides guidance on marketing best practices and campaign strategies to colleagues and/or external partners as necessary. Advises campaign stakeholders about next steps, opportunities, and risks based on best practices and lessons learned.
- Observes, reviews, and measures the campaign outcomes, proactively elevating lessons learned to key stakeholders.
- Bachelor’s degree required, with 5 years of experience in marketing, communications, or a combination of relationship management and marketing.
- Industry experience with travel, retail, and/or dining products preferred.
- Experience in partner or affinity marketing and/or managing external marketing relationships.
- Demonstrated strength in relationship and project management, with the ability to manage and influence multiple external vendors and business partners.
- Strong direct-to-consumer marketing experience, particularly across direct response channels such as direct mail, DRTV, email, digital, and social media.
- Experience leveraging first-party data and predictive or analytical models to drive campaigns, including designing and managing test-and-learn initiatives.
- Excellent written, verbal, visual/presentation, and interpersonal communication skills, with a proven ability to manage multiple priorities simultaneously in a fast-paced environment.
Preferred:
- Working knowledge of data visualization, analytics, and project management tools (e.g., Tableau or similar platforms, Monday.com or comparable workflow management tools) preferred.
AARP will not sponsor an employment visa for this position at this time.
Additional Requirements
Additional Requirements
- Regular and reliable job attendance
- Effective verbal and written communication skills
- Exhibit respect and understanding of others to maintain professional relationships
- Independent judgement in evaluation options to make sound decisions
- In office/open office environment with the ability to work effectively surrounded by moderate noise
Hybrid Work Environment
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.