What are the responsibilities and job description for the Director, Renewals Membership position at AARP?
Overview:
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.
The Director, Renewals Membership plays a pivotal role in the ongoing success and profitability of the organization by overseeing the membership renewal marketing efforts via digital and offline channels. This cross-functional position is responsible for developing and executing comprehensive strategies to maximize membership renewals and drive long-term revenue growth by integrating with membership lifecycle teams. The Director of Renewals supervises a team of channel managers and collaborates closely with operations, member engagement, finance, and business analytics teams.
- Oversees and provides strategic marketing expertise for customer business campaigns to achieve varied KPIs, which may include managing daily proposals and presentation development for customers.
- Provide strategic thought leadership and lead brainstorming across projects and programs to create innovative marketing approaches and actionable big ideas that meet customer or business objectives and KPIs.
- Leads the development of annual strategic marketing plans to achieve goals and objectives for the business.
- Oversees quality control of the messaging and communication strategy in marketing communications.
- Tracks metrics and success criteria for marketing programs and activities to inform marketing direction.
- Manages a marketing team and demonstrates professional cultural attributes and behaviors in all internal and external interactions. Derives actionable insights and makes strategic recommendations to optimize future strategies, plans, and tactics.
- Partners with key stakeholders to synthesize strategic inputs and apply audience.
- Bachelor’s degree in Business Administration, Marketing, or related field required; Master’s or MBA preferred.
- 8 years of experience in renewals, direct response, digital, or subscription marketing.
- Proven success designing and executing B2C renewal strategies.
- Strong analytical, strategic thinking, and problem-solving skills.
- Excellent communication, negotiation, and interpersonal abilities.
- Demonstrated leadership, coaching, and team management/development experience.
- Ability to excel in a fast-paced, dynamic environment with shifting priorities.
- Experience with subscription business models, financial modeling, revenue forecasting, analytics, and process improvement methodologies (e.g., Six Sigma) preferred.
AARP will not sponsor an employment visa for this position at this time.
Additional Requirements
Additional Requirements
- Regular and reliable job attendance
- Effective verbal and written communication skills
- Exhibit respect and understanding of others to maintain professional relationships
- Independent judgement in evaluation options to make sound decisions
- In office/open office environment with the ability to work effectively surrounded by moderate noise
Hybrid Work Environment
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.
