What are the responsibilities and job description for the Performance Marketing & Funnel Manager position at Aaron's Estate Sales LLC?
Performance Marketing & Funnel Manager
(Meta, Google, YouTube, LPs, Creative, Full-Funnel Ownership)
Full-Time — In Office - Michigan
$85,000–$100,000 Depends on Experience Performance Bonuses
Aaron’s Estate Sales Services — including Aaron’s Estate Sales, Block Auction House, and our Real Estate division — is hiring a full-stack performance marketer to lead all paid acquisition, funnel development, and performance creative across our estate sales, auctions, cleanouts, and real estate service lines.
If you want full ownership, high budgets, and a direct connection to revenue, this role is for you.
ROLE OVERVIEW
You will run and scale paid campaigns across multiple platforms, build high-converting landing pages and funnels, and manage all tracking, attribution, and optimization.
This is a true performance marketing role — not social media management.
You will own paid acquisition for:
- Estate Sale Leads
- Cleanouts & Downsizing Services
- Auction Consignments
- Real Estate Seller Leads
WHAT YOU’LL DO
1. Manage All Paid Media Channels
- Meta (Facebook/Instagram)
- Google Ads (Search, Display, PMax)
- YouTube Ads
- LinkedIn Ads (optional)
- Retargeting and multi-step funnels
- Offer testing & scaling strategies
2. Build & Optimize Landing Pages/Funnels
Using:
- GoHighLevel (preferred)
- WordPress
3. Write Conversion-Focused Copy
- Hooks, headlines, primary texts
- High-converting Landing Page copy
- Long-form direct response ads
- UGC/video scripts
- Email/SMS nurture sequences
4. Create & Direct Performance Creative
- Canva graphics
- Simple video edits / cutdowns
- Thumbnail concepts
- UGC sourcing direction
- Competitor/ad library research
5. Own Tracking, Attribution & Lead Flow
- Pixel setup server events
- Google conversion tracking
- UTMs analytics
- Retargeting audiences
- CRM integration lead routing (GHL)
- Weekly KPI dashboards
- CPA, CAC, and ROAS reporting
6. Optimize & Scale Performance
- Creative offer testing
- Funnel optimization
- Budget scaling
- Lead quality analysis
- Performance reporting to leadership
REQUIREMENTS
Must-Have
- 3 years in performance marketing
- Expert-level Meta Ads
- Strong Google YouTube Ads experience
- Proven landing page funnel building ability
- Direct response copywriting (MUST)
- Basic video editing
- Canva proficiency
- Strong analytics revenue-driven mindset
- Experience with local lead gen or service-based businesses
Bonus
- GoHighLevel
- Zapier/Make/n8n
- ManyChat or similar AI/chat tools
- Real estate, auction, or home services experience
- Agency background
WHO THRIVES HERE
Someone who is:
- A builder and problem-solver
- Fast, scrappy, creative
- KPI-obsessed
- Comfortable being responsible for revenue
- Able to run strategy execution independently
- Excited to work directly with ownership and leadership
COMPENSATION
- $85,000–$130,000 base
- Performance bonuses
- Long-term growth opportunities
HOW TO APPLY
Please email Aaron@aaronsestatesales.com and provide:
- Portfolio of past ads
- 3–5 landing pages you’ve built
- Performance metrics from past campaigns
- A short breakdown:
- “How I would generate estate sale leads in Michigan for under $100/lead.”
Salary : $85,000 - $100,000