Senior Marketing Analyst

Why Work For Us?

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program

At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work.

NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.

The Senior Marketing Analyst will be responsible for tracking and interpreting program analysis and reporting of campaigns and marketing efforts across our channels. This role will work hand in hand with the product management, product marketing, and other teams to provide a comprehensive view of campaign analytics across all lines of business.

Essential Functions

Marketing Reporting & Analysis:

• Create actionable, data-driven recommendations that impact business decisions using internal and external data & models.
• Leverage technical expertise to identify opportunities for targeting, revenue opportunities and operational efficiencies.
• Run deep dive and ad-hoc analyses for product owners on as-needed basis
• Work closely with product and IT to collaborate on the data quality and pipelines to be able to build automated marketing dashboards and reports
• Highly proficient in data science and data automation tools like Big Query, Tableau, R, Python, SQL.

Insights & Solutions:

• Provides recommendations and solutions for campaign efficiency and effectiveness.
• Provides meaningful insights that enable tangible improvements and inform strategic decisions.

Mentoring & Leadership:

• Provide technical training & guidance to junior analysts.
• Foster a culture of continuous learning and innovation within the Marketing Intelligence team.

Knowledge And Skills

• Intellectually curious, highly collaborative, and has a bias toward action.
• Strong analytical and problem-solving skills with the ability to turn complex data, from multiple sources, into actionable insights.
• Technical knowledge of databases, data warehousing, and data tools are desirable. Experience with BigQuery/SQL preferred.
• Intermediate skills in Tableau, GA4, and/or Looker required.
• Ability to work both independently and in a team environment.
• Detail-oriented mindset, focused on driving results and analyzing data to gain insights and opportunities for growth.
• Excellent verbal and written communication skills.

EDUCATION, COMPETENCIES, CERTIFICATIONS/LICENSES

• Minimum Qualifications:
• Bachelor's degree
• 8 years experience in a marketing analytics focused role
• Preferred Qualifications:
• Degree in Mathematics, Statistics or other relevant field

We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $132,465.00 - Mid: $165,580.00- Max: $198,697.00