What are the responsibilities and job description for the Manager, Media Planning & Strategy position at AAA Mountain West Group?
Why Work For Us?
NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.
As our Media Planning & Strategy Manager, you will lead our paid growth strategy and oversee the end-to-end execution of our performance marketing efforts. You will be responsible for managing the paid media budget, driving high-level strategy across multiple platforms, and mentoring the growth team to hit aggressive acquisition and ROI targets.
Essential Functions
- Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
- 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
- Benefits – Medical, Dental, Vision, wellness program and more!
- Paid Holidays
- Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
- Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
- Free AAA Classic Membership
- AAA Product Discounts
- Tuition Reimbursement Program
NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.
As our Media Planning & Strategy Manager, you will lead our paid growth strategy and oversee the end-to-end execution of our performance marketing efforts. You will be responsible for managing the paid media budget, driving high-level strategy across multiple platforms, and mentoring the growth team to hit aggressive acquisition and ROI targets.
Essential Functions
- Oversees Digital Marketing Objectives
- Develops digital marketing strategies to drive business performance through the execution of paid advertising campaigns
- Act as the primary point of contact for senior leadership and other department heads. Ensure paid media initiatives are integrated with broader marketing campaigns, product launches, and brand initiatives.
- Team Management
- Lead a team of digital specialists, providing clear direction, professional development, and performance feedback to ensure collective success.
- Drive a culture of "rapid experimentation." Guide the team in A/B testing, landing page optimization, and channel diversification to lower CPA and improve lead quality.
- Evaluate current workflows and implement new protocols to ensure the team operates with maximum productivity and executional excellence.
- Insights & Reporting
- Track core KPIs to provide clear visibility into performance and drive data-backed decision-making.
- Provides recommendations and solutions for both short and long term actions to executive management.
- Ensure the team is capturing and analyzing the right metrics to maximize ROI across paid search, display, video, and remarketing.
- Proven track record in Direct-to-Consumer (DTC) performance marketing; experience in financial services or membership-based models is a significant plus. Deep knowledge of the Google Marketing Platform, Meta Business Suite, Reddit, Yelp, TikTok and Pinterest.
- A portfolio of success in scaling digital programs and improving campaign performance at an enterprise level.
- Ability to multitask effectively in a fast-paced environment while maintaining attention to detail on content quality and analytics reporting.
- Minimum Qualifications
- Bachelor’s degree in Marketing or a related field or combination of education and relevant experience
- 5 years of experience in digital marketing including 2-3 proven leadership or people management experience.
- Preferred Qualifications
- Master's degree or MBA
Salary : $158,958 - $198,697