Luxury Travel Program Manager

We’re seeking a strategic, forward-thinking Senior Manager to develop, launch, and scale a new ultra-luxury travel sub-brand. You will own the product vision and roadmap, elevate member engagement, and drive profitable growth by building differentiated travel experiences and strong industry partnerships.

Key Responsibilities

• Own the end-to-end ultra-luxury travel program lifecycle, from opportunity sizing and concept development through launch, optimization, and expansion.
• Define portfolio strategy and manage a prioritized product roadmap that supports AAA/Club growth, member engagement, and brand differentiation.
• Build and manage high-impact partnerships (tour operators, cruise lines, hotels, DMCs, consortia, and luxury service providers) to secure preferred access, unique amenities, and compelling commercial terms.
• Lead vendor and partner negotiations; represent the Club in key business discussions to maximize value, service quality, and member outcomes.
• Oversee profitability, productivity, and performance targets across product lines; monitor KPIs and recommend data-driven actions to improve conversion, margin, and retention.
• Conduct in-depth market and competitive research and synthesize Travel Advisor feedback to refine offerings, improve sales enablement, and elevate service delivery.
• Drive go-to-market execution in partnership with marketing, sales, and operations, ensuring strong performance across digital, print, and in-branch channels.
• Partner with Marketing to shape integrated campaign strategy and content—including social media storytelling, paid media, and email/CRM—to drive awareness, qualified demand, and bookings.
  
  

About The Role

If you’re a visionary leader passionate about shaping extraordinary travel experiences, this is your moment to take the helm. In this high-impact role, you’ll combine strategic planning with hands-on product leadership to design, refine, and launch travel products that inspire members to book their next journey with AAA—while collaborating closely with world-class travel partners around the globe.

Additional Leadership Expectations

• Set the vision—define and execute a forward-thinking travel strategy that elevates AAA’s brand presence and strengthens member engagement and awareness.
• Spot the trends—leverage market insights, competitive analysis, and Travel Advisor feedback to shape high-value product offerings.
• Innovate and enhance—oversee the evolution of existing products and bring new ideas to life, from concept to launch.
• Lead go-to-market execution—drive strategic marketing initiatives for your portfolio, ensuring strong performance across digital, print, and in-branch channels.
• Be the connector—build strong relationships with travel vendors and business partners to maximize value, service quality, and member satisfaction.
• Own the numbers — monitor KPIs and business results, making data-driven adjustments to ensure profitability and growth.
• Inspire collaboration—partner with internal teams across marketing, sales, and operations to bring big ideas to life.
  
  

What You Bring

• Bachelor’s degree or equivalent experience.
• 4–6 years of product management experience in the travel, hospitality, or tourism related industries.
• Experience building luxury travel programs (e.g., custom FIT, escorted journeys, luxury cruise, villa/yacht, private jet, or high-touch concierge services).
• Experience in luxury travel and/or luxury brand management.
• Experience creating and launching go-to-market strategies.
• Ability to transform market trends and customer needs into innovative, market-ready offerings.
• Strong negotiation skills and the confidence to represent AAA in partner and vendor discussions.
• Exceptional communication skills—able to engage stakeholders at all levels.
• Analytical mindset with the ability to translate data into actionable insights.
• Expertise in managing multiple priorities in a fast-paced, customer-focused environment.
• Experience in luxury marketing, digital, and social media fluency—experience partnering on integrated campaigns (organic/paid social, email/CRM, web/app merchandising) and using performance data (e.g., CTR, conversion rate, CAC/ROAS) to optimize outcomes.
• Establish a performance dashboard and operating cadence to optimize offers using member insights, competitive intelligence, and advisor feedback.
• Increase member satisfaction for luxury bookings (e.g., NPS/CSAT) and reduce service friction through improved processes and partner SLAs.
  
  

Preferred Qualifications

• Established network across luxury travel suppliers/consortia and familiarity with preferred partner programs and value-added amenities.
• Strong understanding of travel distribution (advisor channel, direct-to-consumer, and in-branch) and how to enable advisors to sell premium experiences.
• Advanced proficiency with analytics tools and KPI reporting (e.g., revenue, margin, conversion, attach rate, NPS/CSAT).
  
  

The starting pay range for this position is:

$120,500.00 - $160,800.00

Additionally, for full time positions, you will be eligible to participate in our incentive program based upon the achievement of organization, team and personal performance.

Remarkable benefits:

• Health coverage for medical, dental, vision
• 401(K) saving plans with company match AND Pension
• Tuition assistance
• Floating holidays and PTO for community volunteer programs
• Paid parental leave
• Wellness programs
• Employee discounts (membership, insurance,
  
  

travel, entertainment, services and more!)

Auto Club Enterprises is the largest club within the national AAA federation. We have nearly 17,000 employees in 24 states helping more than 18 million members. The strength of our organization is our employees. Bringing together and supporting different cultures, backgrounds, personalities, and strengths creates a team capable of delivering legendary, lifetime service to our members. When we embrace our diversity – we win. All of Us! With our national brand recognition, long-standing reputation since 1900, and constantly growing membership, we are seeking career-minded, service-driven professionals to join our team.

“Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value.”

AAA is an Equal Opportunity Employer

Our organization participates in E-Verify

The Automobile Club of Southern California will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance (FCIHO), the Unincorporated Los Angeles County (ULAC) regulation, and the California Fair Chance Act (CFCA).