eCommerce Store & Digital Marketing Manager

Who We Are: A3 Merchandise is a slightly irreverent but thoroughly professional creative agency with in-house creative direction & design, screen printing, international sourcing,  eCommerce marketing,  and fulfillment.  Our team works with our partners and clients in every facet of their merchandise lives.   

eCommerce: A3 eCommerce offers artists, brands, influencers, labels, and events a personalized & innovative agency approach through comprehensive services including marketing, eCommerce & creative marketing assets. With service & technology at our center, our goal is to help our clients connect with, grow & monetize their audiences with engaging content, on-brand storylines, unique experiences & compelling product offerings. 

Position Overview: The eCcommerce Store & Digital Marketing Manager is a hands-on position focused on managing and leading day-to-day eCommerce responsibilities, customer care, and marketing execution for assigned client webstores. Collaborate cross-functionally with the A3 executives, eCommerce Store Managers, and the sales team to increase client satisfaction and drive sales and profitability through the online experience. You will help build and keep up-to-date several top-notch eCommerce websites with an emphasis on growing both top and bottom line for our clients and A3. This will include overseeing the implementation of marketing campaigns designed to increase online traffic, acquire new customers, and campaigns to retain our current customers.  

Job Duties & Functions 

• Oversee all details related to your designated roster’s stores and products. 
• Execute effective promotions and marketing using client and/or A3-created content. 
• Maintain and drive yearlong promotional calendars. 
• Market products across various sales channels (Instagram, TikTok, YouTube, Etc.) 
• Understand inventory management and be able to properly manage stock levels in stores by working with the sales, touring, and fulfillment teams. 
• Provide sales reporting and other KPIs as needed to A3 staff members and clients with insights and recommendations to improve the business. 
• Develop and manage paid digital advertising, email marketing, SMS marketing, influencer marketing opportunities, and be excited to try new strategies. 
• Work with the sales team and artist representatives to build short and long-term D2C sales & profitability for your eCommerce clients. 
• Utilize store data and sales reporting to consult on the development and design of the entire artist merchandise line for client webstores. 
• Work closely with the warehouse and fulfillment team on product launches, album launches, day-to-day issues, etc. 
• Work closely with the brand management team on product planning surrounding in-hands dates and client needs.  
• Be willing to adapt to new technology and practices as they arise. 
• Problem-solve on the fly, work in a fast-paced environment, and have a hunger to learn every day! 

Knowledge, Skills, and Abilities: 

• Bachelor’s degree preferred. 
• Shopify experience. 
• Facebook/Meta advertising, Instagram Marketing [knowledge of TikTok, Pinterest, and emerging social networks]. 
• Google Analytics. 
• Basic knowledge of HTML is a plus. 
• Microsoft Excel and the entire MS Office Suite. 
• Understand and be able to execute SEO best practices. 
• Demonstrated organizational skills, including experience coordinating multiple projects and relationships in a deadline-driven environment with effective resolution of conflicting priorities. 
• Ability to meet and anticipate deadlines, accomplish work in order of priority, and maintain composure and effectiveness under pressure and changing conditions. 
• Proven ability to exhibit a professional manner and maintain constructive working relationships with others, including superiors, colleagues, and individuals inside and outside the company. 
• Ability to learn new duties and adjust to new situations encountered on the job within a reasonable amount of time. 
• Ability to adapt behavior and manner based on the expectations and needs of the audience. 
• Strong attention to detail. 

A huge plus if you are familiar with the following: 

• Attentive or email marketing in general 
• Meta Business Suite 
• Image editing software (Photoshop, Illustrator, Canva, etc.)  
• Gorgias 
• Shipstation 
• Experience with project management applications 
• Oracle NetSuite 
• General knowledge and understanding of the music and entertainment business.