Regional Marketing Manager - North America

Do you have a desire to lead a regional marketing strategy and team across the US? Join A-SAFE as a Marketing Manager and help shape the future of our marketing teams at a fast-growing, global leader in workplace safety solutions.

The Opportunity

As the Regional Marketing Manager for North America at A-SAFE, you’ll be responsible overseeing and executing marketing strategies within the United States, Canada and Mexico, ensuring alignment with both local market dynamics and global business objectives. As a key member of the Marketing Leadership sub-team, they act as the bridge between regional execution and overarching strategy, collaborating closely with teams across functions to drive brand impact, customer engagement, and commercial success in the US market.

This role ensures that marketing initiatives are tailored to regional trends, regulatory requirements, and consumer behaviours while maintaining consistency with the global brand strategy. The Regional Marketing Manager also plays a vital role in providing feedback to the HQ-based team in the UK, ensuring that regional insights and challenges inform strategic decision making.

In this role, you will:

• Develop and implement US-specific marketing campaigns aligned with global strategy. Identify growth opportunities and adapt messaging for regional audiences.
• Drive MQL generation through targeted campaigns, digital marketing, and lead-nurturing programs. Track and optimise conversion rates for better pipeline impact.
• Adapt global marketing materials and messaging to align with North American cultural nuances, regulatory requirements, and customer preferences.
• Partner with product teams to support regional product launches, provide feedback, and develop localised sales enablement tools
• Proactively manage brand reputation, responding to market shifts, media inquiries, and crisis situations in coordination with the global team.

The ideal candidate will have:

B2B Marketing Expertise: Proven experience in B2B marketing, preferably within industrial, manufacturing, or safety sectors.

Regional Marketing Leadership: Experience managing marketing strategies for the North American market with a strong understanding of regional business dynamics.

Demand Generation & MQL Focus: Track record of delivering high-quality leads and optimising marketing efforts for sales pipeline contribution.

Hands-On Growth Mindset: Takes initiative, embraces feedback and drives continuous improvement.

Event Marketing Experience: Knowledge of planning and executing trade shows, webinars, and in-person events.

Bilingual (Spanish or French): Advantageous for working across North America, particularly in Canada and Mexico.

Why A-SAFE?

Since 1984, A-SAFE has been a pioneer in industrial safety, inventing the world’s first industrial-strength polymer safety barrier. Today, we continue to lead the industry with cutting-edge solutions like our award-winning IoT system, RackEye™️. With 17 international subsidiaries, we partner with global giants such as Amazon, Coca-Cola, and BMW to enhance workplace safety. Learn more about our Customer Success Stories here.

At A-SAFE we put our values at the heart of the business.

• We Are Pioneers
• We Are in it Together
• We Do the Right Thing

Compensation

Estimated Pay Range: $100,000 - $150,000 USD annually. Exact compensation is dependent on circumstances of each case and will be determined based on job-related knowledge, skills, experience, and location.

Benefits

• Comprehensive Health & Wellness package (Medical, Dental and Vision)
• 10 Days of Paid Time Off (PTO)
• 12 Paid Holidays
• 401(k) Employer Matching
• Employee Referral Program
• Collaborative and supportive team environment
• Opportunities for professional development and career advancement

Our Commitment to Diversity & Inclusion

At A-SAFE, we believe our differences fuel innovation and enrich our work environment. We’re committed to building a diverse and inclusive workplace where everyone feels they belong.

A-SAFE is proud to be an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity, marital status, age, disability, veteran status, sexual orientation, national origin, or any other category protected by applicable federal and state law, or local ordinance. We welcome the unique background, culture, experiences, knowledge, innovation, and perspectives you can bring to our global community.

A-SAFE is committed to ensuring that individuals with disabilities are provided reasonable accommodation to participate in the application or interview process. If you need assistance or an accommodation due to a disability, please contact recruitment@asafe.us.

If you're ready to make a lasting impact in sales coaching and join a company that values innovation and collaboration, we’d love to hear from you. Apply today!